Hear ye, hear ye! Your queen, email, requests your attention. Sure, she might be a little miffed that you’re still investing so much time on platforms whose algorithms radically shift at the drop of a hat. But email’s a generous ruler.
After all, it’s only through email marketing that you can connect with your audience sans trolls, auto-playing ads, and hoards of distracting comments. That’s why we’re here to help you strengthen your email marketing strategy with our top email marketing tools.
Read on for the best email marketing tools that’ll save you time, money, and help you transform your email list into a loyal—and engaged—fan base.
For personalized and powerful email marketing campaigns
Autopilot is the bomb dot com. It doesn’t sacrifice form for function, making creating an email campaign as easy as drag-and-drop.
They also have tools to personalize every stage of your customer’s journey, offering automated messages and actions with a sleek and simple design that keeps you from getting overwhelmed by these new and delicious powers.
For keeping your reputation in check
Google Postmaster is a free online tool that will tell you what your reputation is like online, flagging things like whether you have a low sender score (which makes it harder for your emails to reach customers in the first place).
This is really important. Because if you have a bad reputation, your emails aren’t getting delivered to your customers. No delivery? No marketing.
To check your reputation:
- Go to Google Postmaster
- Create an account
- Click the “+” button at the bottom right corner of your screen
- Type in your domain
Psst—To help you get into your customer’s inbox, monitor your sender score and fix your reputation, check out our complete guide on email deliverability here.
For running tests
Sending a crap ton of emails? Then Litmus is for you. Yes the platform offers templates, but the reason why we love them is for their testing: which helps ensure that your emails are optimized to deliver across devices and platforms, including spam testing.
For automation magic
Using Zapier is the closest I’ll get to feeling like my truest, most powerful Slytherin self (#besthouse). It gets your suite of marketing tools to do what you want, when you want—automating connections between your email marketing software and other tools like your webinar platform, online forms, landing pages and more.
This is especially useful for helping to segment and create new email lists for your audience, depending on their engagement with you (for example, taking the folks who signed up for your webinar and adding them to a warm leads list).
For planning funnels
LucidChart’s visualization tool makes it easy for you to plan out your email funnels, and get the right people on the same page (get it?) to collaborate faster and with more clarity.
For e-commerce email
If you’re working on an email marketing strategy for ecommerce, Klaviyo’s email marketing system was built for you.
From their templates to their metrics, benchmarks and performance reports, they’ve got pretty much everything an e-commerce marketer needs to set up a robust email marketing strategy (and they integrate seamlessly with Shopify).
For better writing
It’s one thing to set up your email funnel juuuuust right. It’s another thing to write an email that your audience will, you know, actually read.
Wondering how to write emails your audience will read? Keep your tone conversational and casual. Ask yourself, what would it sound like if you were having a one-on-one conversation with your customer about this?
Use Hemingway's writing and editing tool to keep your copy simple and clear. It’ll get a head’s up on whether you’re making common writing mistakes like writing lengthy, complicated sentences, overusing adverbs, or writing in the passive (vs. the active) voice.
Now that you have the best email marketing tools to strengthen your email marketing strategy, it’s time to log into your account, set them up, and start having better conversations with your audience.
We know this is a lot, so remember to take it one step at a time, and celebrate your progress along the way. You’ve got this.
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