The Growth Marketer's List of Email Marketing Tools

December 15, 2021
Mariam Zohouri

Hear ye, hear ye! Your queen, email, requests your attention.

Sure, she might be a little miffed that you’re still investing so much time on platforms whose algorithms radically shift at the drop of a hat. But email’s a generous ruler. 

After all, it’s only through email marketing that you can connect with your audience sans trolls, auto-playing ads, and hoards of distracting comments.

That’s why we’re here to help you strengthen your email marketing strategy with our top email marketing tools

Read on for the best email marketing tools that’ll save you time, money, and help you transform your email list into a loyal—and engaged—fan base. 

For personalized and powerful email marketing campaigns


Autopilot is the bomb dot com. It doesn’t sacrifice form for function, making creating an email campaign as easy as drag-and-drop. 

They also have tools to personalize every stage of your customer’s journey, offering automated messages and actions with a sleek and simple design that keeps you from getting overwhelmed by these new and delicious powers.

TFW when you automate your first customer journey

For keeping your reputation in check 

Google Postmaster

Google Postmaster's free online tool tells you what your reputation is like online, flagging whether you have a low sender score (which makes it harder for your emails to get to your customers). 

This is really important. Because if you have a bad reputation, your emails aren’t getting delivered to your customers. No delivery? No marketing.

To check your reputation:

  • Go to Google Postmaster
  • Create an account
  • Click the “+” button at the bottom right corner of your screen
  • Type in your domain 

Get into your customer’s inbox, monitor your sender score and fix your reputation, with our complete guide on email deliverability.

For running tests


Sending a ton of emails? Then Litmus is for you.

Yes the platform offers templates, but the reason why we love them is for their testing: which helps ensure that your emails are optimized to deliver across devices and platforms, including spam testing. 

For automation magic 


Using Zapier is the closest I’ll get to feeling like my truest, most powerful Slytherin self (#besthouse).

It gets your suite of marketing tools to do what you want, when you want—automating connections between your email marketing software and other tools like your webinar platform, online forms, landing pages and more.

This is especially useful for helping to segment and create new email lists for your audience, depending on their engagement with you (for example, taking the folks who signed up for your webinar and adding them to a warm leads list). 

For planning funnels 


LucidChart’s visualization tool makes it easy for you to plan out your email funnels, getting the right people on the same page (get it?) to collaborate faster and with more clarity. 

For e-commerce email


If you’re working on an email marketing strategy for ecommerce, Klaviyo’s email marketing system was built for you. 

From their templates to their metrics, benchmarks and performance reports, they’ve got pretty much everything an e-commerce marketer needs to set up a robust email marketing strategy (and they integrate seamlessly with Shopify). 

For better writing


Use Hemingway's writing and editing tool to keep your copy simple and clear.

It’ll flag common writing mistakes like lengthy, complicated sentences, overusing adverbs, or writing in the passive (vs. the active) voice. 

Because it’s one thing to set up your email funnel juuuuust right. It’s to write an email that your audience will, you know, actually read.

For great copywriting, ask yourself: What would it sound like if you were having a one-on-one conversation with your customer about this?

Go forth and email

Now that you have the best email marketing tools to strengthen your email marketing strategy, it’s time to log into your account, set them up, and start having better conversations with your audience. 

We know this is a lot, so remember to take it one step at a time, and celebrate your progress along the way. You’ve got this.


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