Great question, she says to herself.
Each week we release a new module, you can look at our course outline for the full details. Each module has 6-12 video lessons, as well as strategic reflection exercises, a toolkit, and downloadable templates and resources.
Modules are released each week so you don't feel like you're drinking from a firehose. Along with a suggested schedule and corresponding Spotify playlist, obviously. You'll also be given a calendar of live office hours with instructors, guest mentor sessions, and events to join.
You'll also be invited to our private Slack community, where you'll meet your cohort. You'll also be able to ask questions and jam with alumni and mentors in our channels (think #copywriting, #wins, #facebookads, #jobshiring).
There is always someone to help answer questions, and something new to learn.
Growth doesn't happen in a vacuum, so of course you bailed on lists of videos in the past. Growclass is a team sport— you'll have a community of support, and coaches to help you through the program.
Here's the other thing about learning growth marketing; you don't have to consume every single video to see results in your business or in your career.
You finish a module that helps you re-think a strategy that 10xs your revenue. You write a landing page that converts 10x better than the last one, and your revamp your ad strategy to deliver a 4x return on ad spend. You're speaking up in meetings, you have ideas and opinions to offer.
The value isn't in getting an A+, the value is learning skills and building a community that transform the growth of your business and career.
No one can do that but you, but Growclass will speed up your progress.
You should set aside 3 hours/week for the course content. Our most successful students spend 5-8 hours / week on content, strategic planning and running experiments and implementing Growclass learnings into their businesses.
The video content are not long lectures; you’re not in Dr. Cameron’s nap-inducing Intro to Philosophy class anymore. The videos are broken up into bite sized chunks, and are accompanied by downloadable templates and checklists to help you apply what you learned.
There are assessments but no grades. The only gold star you need is to see results in your business, or the promotion in your career.
If you didn’t that would be very odd! We have a calendar of office hours and special events via Zoom. You'll join a supportive Growclass community on Slack for networking, support, high fives, going over course material, collaborating, and sharing early ‘00s emo playlists. OK maybe that’s just me and Emily, but you get the gist.
You’ll be in a cohort of other students taking the course too, and they will become your support, your crew, your posse, your early 80s hair band.
First, you have to ask.
A good employer invests in professional development and continuing education for their teams. It's just good business to be consistently levelling your people up.
If you would like some help crafting your request, you can find our guide here.
For anyone new to growth, it does require some time and thoughtfulness— but we've worked hard to make it accessible and inclusive for you.
We're available every week for questions, and the community on Slack is also super helpful.
A lot of the players in this space try to make things over technical or full of acronyms to make it feel exclusive— and I honestly hated that about Growth, so we take the opposite approach.
One of the values of the course is No Dumb Questions— this is a safe no judgement zone. We’ll break the content down in a way that I like to think is entertaining? Even fun?
A note: If you’re new to using digital tools, this course won’t be the best fit.
It is recommended that you have something to practice your learnings on, but it doesn't have to be in your current role.
Quite a few of our students are using it on personal projects, blogs, newsletters, social presences, and even a cross-stitch e-commerce store! It helps to have a sandbox to try out some of the things you learn on.
This is recommended for anyone looking to make a career move— if your current role doesn't let you experiment with this stuff, find an outlet to learn it on, that you can use to prove you have done it to future employers.
Our grads consistently announce that they’ve started new opportunities, and the Growclass network helps a lot— the network is usually the most important piece. We have hundreds of Founders, Marketers, and Directors in our community.
Every week, our inbox has been filling UP with hiring managers looking to hire incredible growth marketers. To keep up with the rising demand, we’ve created the Growclass Job Board where you can directly access in-demand marketing roles.
Cohorts are capped at 45 students to keep things intimate and inclusive. Your cohorts will be the group you go through the program with.
You'll be able to meet folks in each cohort as well as the alumni through the Slack channel!
You’ll also have the opportunity to opt into a curated support community with 10 other members, this functions as a mastermind which meets weekly!
Live sessions take place on Thursdays early afternoon (EST). The goal is always to group as many folks in the same time zone together as possible, and schedule the sessions with time zones in mind.
You’ll have access to the course content for 1 year. Our alumni consistently tell us they come back to the material, and use the course as a playbook when they need to spin up new channels. Your year of access also includes all course updates, and invites to all Growclass webinars and special events
Yes of course!
Each module contains about 6-12 video lessons that you can pause, rewind, slow down or speed up as you please.
There are also no exams in Growclass, instead you'll be given strategic reflection exercises, a toolkit, and downloadable templates and resources - you know, stuff that is actually useful in real life.
You'll also be given a calendar of live weekly office hours with instructors that you can attend if you have any questions about course content, as well as a whole calendar of networking events and workshops - your attendance is not mandatory to any of these, but we highly encourage you to take full advantage of everything the course has to offer.