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The best Twitter threads have these 5 things in common

August 10, 2022
Mariam Zohouri
Writing a great Twitter thread... isn't that hard. Here's 5 things the best ones have in common (you'll wanna save this for your swipe file).

K let’s just get this out of the way real quick: on a good day, Twitter can feel like a hellscape overrun by bros standing proud on the broken bodies of overworked colleagues + daddy’s money bags to shout about how they made it all by their damn selves — so plz buy their Brand Hacking Course, thx.

But, and bear with me here, that doesn’t mean you shouldn’t use it.

In fact, I implore you to get on there and share your knowledge. Shine bright like a diamond and drown out the brotatoes.

Because, when used right, Twitter is an unbelievably powerful tool.

It can help you befriend your heroes, land a great job and become a thought leader.

And, honestly, it’s not that hard. It just takes some consistency, and a basic understanding of how to write for the platform (i.e. NOT tweeting “MEDIA RELEASE” with a screenshot of your press release, mmk?).

Twitter threads are an especially effective way to share what you know, helping you go beyond the 280 character count while condensing your ideas into bite-sized takeaways that people will actually want to read.

So, to help you write great Twitter threads, we’ve broken down the 5 things the best Twitter threads have in common with samples from some of our favorite folks on the platform.

1. Establish your authority.

Why should I trust you? Use numbers. 1,000 to 100,000? You have my attention.

Why we love this Twitter thread

Yes, Amanda’s numbers got our attention. But they’re also… a lot. Which is why we loved that she poked fun at her “bro math” while sharing an article written about how she did, in fact, grow her audience so fast.

Which leads us to our second point 👇

2. Up the sass.

Twitter is about hot takes. Keep it fun, creative and punchy. If you make them laugh, you have their attention.

Why we love this Twitter thread

How can you not click this thread? Calling something “so good it’s bad” entices the lil rascal in all of us. Plus, in tweets as succinct as his first, Aazar lays out his 10 suggestions with helpful video captures (!!) of the tools in action. What a hero.

3. Get to the point, fast.

Keep it to one takeaway per tweet. Give people a reason to keep reading.

Why we love this Twitter thread

In just 280 characters, Wes manages to give you her tips, explain why they work, and offer two examples to back them up. The limit does not exist y’all.

4. Be clear about the problem you’re solving.

How’s this going to help? What are you teaching?

Why we love this Twitter thread

When you have a problem, you want to solve it — fast. Ross gets this, and focuses this thread on offering tangible strategies you can put to use right away to break into public speaking.

5. Use gifts to get people to the end.

Keep it related to your thread: if you’re talking about marketing automation, include a cheatsheet with your favorite apps.

Why we love this Twitter thread

We’re gonna go ahead and ruin the surprise (sorry Katelyn): it’s a buyer psychology cheatsheet you can save as a screensaver for easy breezy access to all the excellent tips in this thread. We are 100% team Repurpose Content You Spent Hours On (please).

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