How 1 Bold Step aligned its 20+ person B2B growth team with Growclass—creating a shared growth language, launching lead gen experiments, and turning team-wide training into measurable results.
When your 20+ person agency speaks different "growth languages," teamwork gets messy. Does growth mean demand generation? Growth loops? Conversion funnels? Jack growing the big beanstalk?
When everyone on your team uses different frameworks, terminology, and approaches to growth, it makes it hard to move in the same direction. It makes it hard to grow. Solving for this isn’t always easy—unless you're the 1 Bold Step team.
This B2B growth agency which provides revenue growth plans and fractional marketing teams saw that each team member brought valuable experience to the table, but because they didn’t have a shared understanding, their collective potential was untapped.
The solution wasn't to standardize their thinking—it was to give them a common language for innovation.
Here's how they turned team learning into measurable results for both their own growth and their clients' success.
A snapshot of success
A quarter long lead generation campaign with 3 Growclass inspired experiments
20+ Team members now have shared marketing terminology
100% of employees have taken Growclass
Learn together, grow together
Offering an education budget is great. But seeing it transform your business? That’s a bold step.
Like many growing teams, 1 Bold Step faced a familiar challenge: their team brought different perspectives on growth marketing. But, without a shared language or strategic foundation, collaboration felt disjointed.
To solve this, they partnered with Growclass—building an internal program that combined structured learning with hands-on application. Team members were split into cohorts, assigned homework for each Growclass module, and met weekly for guided discussions led by Danielle Fedel, Director of Client Operations and Project Management.
“The biggest takeaway was how energizing it was to learn together. People didn’t just absorb the material—they bounced ideas off each other and started brainstorming actual campaigns during our meetings.”
- Danielle Fedel, Director of Client Operations and Project Management
The result? A more confident, aligned team that speaks the same language and consistently surfaces experiments that work towards shared business goals.
Outcome-oriented culture: Learn and implement
At 1 Bold Step, learning wasn’t the end goal—measurable impact was. After completing Growclass, the team didn’t let their notes and homework gather digital dust in an abandoned Google Drive. They used their experiment plans as a springboard— selecting the most promising ideas and actually launching experiments to test them out.
They formed a dedicated “experiment team,” a group of individuals who were accountable for executing and reporting on lead-gen tests, related to a quarter-long campaign they had as part of their company plan for growth. As a part of the campaign, they incorporate three key growclass inspired tests for tactics they wanted to learn more about to better optimize their approach for clients.
- Landing page optimization: Experiments aimed at increasing conversion rates
- Email nurture sequences: Designed to determine engagement rates across audiences with different buying intent.
- LinkedIn engagement: Tactics focused on evaluating whether personal paid content would gain more engagement vs. company paid content.
And the beauty of experimentation? The results don’t just drive 1 Bold Step’s own marketing strategy—they become proven strategies they can apply across their client work, too.
“We’re using ourselves as the first test—refining strategies and building data so we can bring these learnings back to our clients.” — Danielle Fedel, Director of Client Operations and Project Management
With all employees having completed Growclass, this is just the beginning. The foundation has been set—not just for experiments, but for a culture that prioritizes learning, testing, and measurable growth.
Growclass is now a core piece of their onboarding program
The real test of any learning initiative? Whether it sticks.
At 1 Bold Step, the success of their team-wide Growclass rollout led to a pivotal decision: integrate it into their onboarding process. Now, employees complete Growclass as part of their onboarding—ensuring the team has consistent language and growth foundations from day one.
But this goes beyond training—it's strategic workforce development that eliminates the typical new-hire learning curve.
No more onboarding ramp-up where new team members spend weeks figuring out "how we think about growth here." Instead, they arrive equipped with proven frameworks and the confidence to contribute immediately—while still bringing fresh perspectives to the team's ongoing experiments.
Your roadmap to achieving team-wide alignment like 1 Bold Step
At Growclass, we don’t believe in gatekeeping. When something works, we share it. So credit where it’s due: huge thanks to the 1 Bold Step team for letting us pull back the curtain on how they built a truly collaborative learning culture.
They didn’t just enroll their team in Growclass and hope for the best. They designed an intentional structure around it—turning a self-paced course into a catalyst for a culture of learning, experimentation, and measurable growth.
Here’s how they pulled it off:
1. Create your cohorts
They split into smaller groups to keep discussions focused, engaging, and collaborative.
2. Set up a dedicated Slack channel
Each cohort had its own Slack space, encouraging peer-to-peer learning and real-time discussion throughout the course.
3. Set clear milestones and assign weekly homework
Using Asana for project management, each person was assigned weekly goals and assignments. This helped:
- Foster a culture of accountability across the team
- Keep everyone progressing at the same pace
- Spark conversations around implementation and experimentation
4. Facilitate weekly reflection meetings
Once a week, the team came together to discuss key takeaways, share new experiment ideas, and brainstorm how to apply their learnings directly to clients and the business.
5. Put learning into action
After each cohort completed the course, homework was compiled and experiment ideas were run through Claude AI to uncover recurring themes.
From there, leadership selected the most promising ideas and handed them off to a newly formed Experimentation Team—turning ideas into real growth initiatives.
“The foundation we set in the beginning of 2025 with our Growclass cohorts may have finished, but it hasn't ended. The concepts learned in Growclass are an integral part of how our team approaches our own experiments when it comes to learning, validating, and sharing what we know — not only for ourselves, but for our clients as well." - Danielle Fedel, Director of Client Operations and Project Management
By layering structure over the Growclass curriculum, they created an internal learning culture that’s just as strategic as it is supportive.
From the whole Growclass team: thank you to everyone at 1 Bold Step. We’re so glad to have you in the Growclass community—and so inspired by how you’ve made this your own.
