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“I've moved from experimenting with AI to building systems that actually save me time, improve customer engagement, and support growth.

The course helped me cut through the noise, identify what's relevant for my stage of business, and take immediate action. I now feel empowered to lead with clarity, test ideas faster, and scale smarter — with AI as a real partner in the process”

Fay
Vice President of Stay Maple Inc.
How it's going to look

What you'll learn

Each module has short, impactful lessons you can take on your own time, and practical exercises and AI builds to apply your learnings. Each week, there is a live workshop with the instructor to practice what you learned, get feedback on your work, and answer all of your questions.

After the 6 week course is complete, you’ll have access to the course content and a Growclass Alumni membership for 12 months
See course outline
01
AI Foundations
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Start with what matters: understanding how AI functions—no PhD required. You’ll explore how neural networks and machine learning models actually work (and where they fail), unpack risks and biases. This week gives you the foundation to use AI with intention.

LIVE “How does it work?” workshop
02
Brand, Credibility, and Scale
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This is where strategy meets creativity. You’ll learn how to build a custom GPT that sounds like you and how to create brand-aligned content at scale. You’ll also practice prompt engineering, explore customer empathy, and dive into case studies that show how AI can be used to connect, not just automate.

LIVE Brand and Marketing workshop
03
Work Week
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Think of it as a pit stop, not a pause. Use this time to catch your breath, clean up your workflows, and get clear on what’s actually moving the needle in your business. This week is designed to help you move from scattered experiments to focused execution.

04
AIO and How AI is Changing Marketing
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Dig into major, as-they-happen shifts in search, SEO, paid ads, and platform transparency. You’ll learn what’s changed, what’s still true, and how to reframe your approach to stay effective.

LIVE AI for Marketing Workshop
05
Build Week
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It’s time to move from theory to prototypes. This week, your instructors will co-build with you. In live sessions and guided exercises, you’ll take the ideas and tools you’ve explored so far and bring them to life—you’ll leave this week with something real you’ve built.

LIVE Build Week AMA Workshop
06
AI Strategy Roadmap
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It all comes together here. You’ll finalize your AI Integration Roadmap—a clear, confident 30/60/90-day plan for integrating AI into your business. You’ll define your top use cases, outline your implementation steps, and set up the systems that will help you scale what’s working (without burning out).

LIVE AI Strategy Workshop
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Gain a Growclass Certificate
Complete our award-winning 6-week program and receive a certificate that you can show to your employer, add to your credentials on LinkedIn and use on your resume.

AI fear-mongering isn’t our jam.

You’ll join us in here for approachable education, real mentorship, and career growth.
Stay in our orbit. We’ll cheer you on.

Join the waitlist
Enrol Today

AI is here. It’s loud, it’s fast, and it’s changing the way we work, whether we’re ready or not. But what if you could cut through the noise, learn what actually matters, and build a plan that fits your business, not some bro-y Silicon Valley fantasy?

This isn’t another hype cycle. It’s a 6-week guided program where you’ll learn how AI really works and get hands-on with tools that align with your brand and values. You’ll leave with a concrete 30/60/90 day roadmap for integrating AI with intention and confidence.

You’ll be learning from experts like Luke Galea, Sarah Stockdale, and Tiffany DaSilva—folks who are in the trenches, testing tools, and teaching from experience. You’ll work alongside a cohort of curious, smart people who want to use AI to connect with their customers, not just automate them into oblivion.

Membership Benefits

If you’re a mid-high level marketer looking to tackle new growth, a traditional marketer ready to pivot, or an executive leader or founder building high-performing teams—You’re in the right place.

With the Growclass membership you’ll:
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Learn Tangible Skills
Learn tangible skills from real experts who want to see you succeed in a supportive and kind environment.

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Unlock Content
Unlock our content hub of strategy decks, forecasting templates, and toolkits

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Access Workshops
Access our calendar with live workshops and events where you’ll learn from star speakers, grow your network, and get feedback

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Mentorship
Get mentored by experts with years of experience scaling businesses (consulting that would cost >$300/hr anywhere else)

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Gain Confidence
Gain confidence in an inclusive, supportive community our members have coined the kindest corner of the internet

Growth Guarantee Badge

We want you to love your Growclass experience. If within 14 days you aren't satisfied, contact us for a refund.

If you can demonstrate that you've given the course and community a real shot, and it's not what you're looking for, reach out for a refund of your payment within 14 days of purchase.

FAQ
So, how does Growclass full certification work exactly?
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Growclass full certification programs are 6-week online courses built around live sessions so you can build a real network and get all of your questions answered. Each module contains about 6-12 video lessons that you can pause, rewind, slow down or speed up as you please. You can look at our course outline for the full details.

You'll be given a private calendar of live office hours with instructors, guest mentor sessions, and events to join. Your attendance is not mandatory to any of these events, but we highly encourage you to take full advantage of everything the course has to offer.

You'll also be invited to our private Slack community, where you'll meet your peers. You'll also be able to ask questions and jam with alumni and mentors in our channels (think #copywriting, #wins, #airobotoverlords).

There is always someone to help answers your questions and something new to learn.

How much time should I set aside for the full certification program?
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You should set aside 3 hours/week for 6-weeks for course content, strategic planning and running experiments, and implementing Growclass learnings into your business.

The video content are not long lectures (you’re not in Dr. Cameron’s nap-inducing Intro to Philosophy class anymore). The videos are broken up into bite sized chunks, and are accompanied by downloadable templates and checklists to help you apply what you learned, right away.

There are assessments but no grades. The only gold star you need is to see results in your business, or the promotion in your career.

Is the full certification program too advanced for me?
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For anyone new to using AI, it does require some time and thoughtfulness—but we've worked hard to make it accessible and inclusive for you.

We're available every week for questions, and the community on Slack is also super helpful.

A lot of the players in this space try to present things in an overly technical way, using too many acronyms in a bid to make things feel exclusive. We honestly hated that about marketing education, so we take the opposite approach.

One of the values of the course is No Dumb Questions—this is a safe no-judgement zone. We’ll break the content down in a way that I like to think is entertaining, even fun.

A note: If you’re new to using digital tools, this course won’t be the best fit.

I'm in a different time zone, when will the live classes take place?
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Live sessions take place at various times during the week. We try our best to accommodate folks in different time zones. The goal is always to group as many folks in the same time zone together as possible, and schedule sessions with time zones in mind.