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The Growth Effect: Going From Customer To CEO
November 18, 2020
Sarah Stockdale
How a home-health-care company is growing its business with principles

We’ve heard about some of the challenges of launching and scaling a business, but what about stepping into a leadership role at an already successful company? Taking over the reins, and the expectations that go along with that isn’t for everyone. But it was for Cathy Thorpe, who went from being a customer to CEO of Nurse Next Door, a company that offers home care for seniors across North America, which has taken on a new level of gravity amid COVID-19.

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