Positioning - the art of deeply understanding who your true competitors are, what customers you can win and why, forms the bedrock of your company’s go-to-market strategy. In good economies, strong positioning can often mean the difference between rapid vs. anemic growth for startups. In a downturn, it can increase the chance that a new business will survive.
In this edition of Growing in Challenging Times, we sit down with April Dunford to discuss how to sharpen your positioning to ensure your value proposition resonates with customers grappling with a shifting operational and financial landscape. We'll also discuss how your value proposition may need to shift to align with changing customer priorities and how best to make that switch.
April is an international keynote speaker on the topics of Positioning, Market Strategy and New Product Introduction. She is the bestselling author of Obviously Awesome, a must-have positioning guidebook.Messaging is one of the most important things you need to get right in your business.
Join us for an honest discussion on positioning your company in the time of COVID-19.