In this edition of Growing in Challenging Times, we sit down with April Dunford, a global positioning expert with a 25-year career in marketing at a series of successful startups. April, who has launched 16 products throughout her career, has worked closely with marketing teams and served as an advisor to dozens of sales teams. She is the bestselling author of Obviously Awesome, where she shares her hard won positioning guidebook.
Even in the midst of a pandemic and a constant stream of negative news, April's expertise remains invaluable. She understands the importance of market category and how it impacts successful positioning. Her extensive experience and deep understanding of customers have shaped her positioning exercise, helping businesses effectively reach and resonate with their target customers.
Throughout her career, April has demonstrated a genuine care for understanding the needs and desires of customers. She believes that a strong positioning statement should align with the values and aspirations of the target customers, ensuring a perfect fit.
Join us as April Dunford shares her insights on how to navigate the ever-changing economy and news cycle. She will guide us through the process of crafting a powerful positioning statement, drawing from her wealth of knowledge and real-world experience.
Don't miss out on this opportunity to gain valuable insights from April Dunford's expertise. Discover how to adapt your messaging, leverage market category, and captivate your target customers, as we explore strategies employed by successful startups and marketing teams. Let April's guidance empower you to position your business for success, even in the most challenging of times.
