Whether you're years into your marketing career or just starting out, the job hunt can feel like a second full-time job. Rejection stings. Ghosting sucks. And knowing your worth doesn’t always make it easier to negotiate it.
This guide includes stories and examples from marketers—yup, real people—who’ve been where you are right now.
Job hunting can feel like a full-time job—with none of the benefits.
You're exhausted, drained, and can only "not take things personally" for so long. So, if you're feeling stuck, ghosted, or just plain overwhelmed, you're not alone. *Hugs*
That’s exactly why we created the Getting Hired Guide—to help you navigate every step with more clarity, confidence, and maybe even a bit of joy.
If you answer yes to any of the following, then this guide's for you!
- Are you tired of generic advice and want real, actionable steps to take charge of your own interviewing process?
- You've been ghosted or rejected by prospective employers and need a confidence boost
- You're not sure how to handle conversations around salary (or equity) without cringing
- You want to put together a real action plan for landing your next role
So, what's in the guide?
While we don't want to give everything away, you can have a look at the chapters in this guide to decide for yourself if it's worth adding to your job search knowledge.
Reflecting on your risk level
Before jumping into the job search, it’s important to assess your personal and financial situation. This section helps you determine whether you’re operating with a high, medium, or low risk tolerance—and how that should influence your approach to applying, negotiating, and accepting offers.
The key takeaway?
Know your boundaries and advocate for yourself accordingly.
Getting the interview
Set the foundation for a smart, intentional job hunt. In this section, you'll learn how to authentically show your personality across your resume, cover letter, and personal brand. You’ll learn how to tailor applications, reach out to hiring managers effectively, clean up your LinkedIn, and tap into your network to uncover the hidden job market.
This section is jam-packed with real-world examples of how marketers have creatively broken the mold to catch attention and land interviews including memes, BuzzFeed quizzes, and Spotify playlists.
Nailing the screening interview
This section prepares you for that first crucial call with a recruiter. It covers how to research the company, tell a compelling career story, and align your background with the role. You’ll also find strategies for answering the ever-present “Tell me about yourself” question and tips on whether or not to share salary expectations.
Impressing the hiring manager and team
Going beyond the basics, this chapter helps you prep for interviews with the people who will be your future teammates or boss. It stresses the importance (and roadmap) of how to build a story around your career. By the end of this chapter, you'll understand:
- The STAR method and how to use that to your advantange
- How to frame your individual impact and achievements to the roles you're applying to
- What questions you can (and should) ask when interviewing with the hiring manager and team
- How to avoid common interview missteps that many marketers make
Marketing assignments: How to succeed (or push back)
While it's a controversial topic among hiring managers, marketing assignments are becoming more common in interview processes. Knowing that these assignments can be super time consuming, you want to make sure they count. That's why this section focuses not only on the assignment themselves, but also how to evaluate when to push back and say "enough is enough."
In this section, we cover how to:
- Approach marketing assignments strategically
- Have conversations around rescoping marketing assignments and push back on unreasonable requests
- Present your work like a pro
Plus, we've collected real-world marketing interview assignments from marketers just like you!
Demistifying negotiations and equity
Negotiating an offer isn’t about being demanding—it’s about sitting on the same side of the table and advocating for what you need to succeed.
This chapter walks you through how to approach negotiations with clarity and confidence. You’ll also find a comprehensive list of negotiable items—from salary and signing bonuses to remote work stipends, equity refresh grants, and growth opportunities.
This chapter also tackles the equity conversation head-on. You'll learn:
- Key concepts around things like vesting schedules, strike prices, and exercise windows
- What questions to ask HR to better understand the value of your equity offer
- Red flags to watch out for during these conversations
- How to prioritize guaranteed compensation over uncertainty
Whether you're negotiating your first offer or navigating a startup’s stock option plan, this section equips you with the tools to make informed, empowered decisions.
Ready to take charge of your job search?
The Getting Hired Guide is more than just tips and templates—it’s a mindset shift. It’s your reminder that you’re not just another applicant. You’re a brilliant, capable human who deserves to feel confident, respected, and in control during the hiring process.
So if you're ready to ditch the doubt and show up as your best (and most authentic) self, this guide was made for you.
✨ Download the guide
✨ Take a breath
✨ Let’s get you hired somewhere great
You've got this. And we’ve got your back. 💛
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