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Building a business is hard. 

Building a business during an economic downturn is… something else. 

Whether you’re a bootstrapping startup or on the fast-track to growth, you need to know how to cut through the noise and uncover opportunities for growth in this brave, new, cash-strapped world. 

But that doesn't mean you have to do it alone.

In Founder Summer School with Growclass, you’ll gain the strategic and technical skills to prioritize and plan for growth with practical, bite-sized lessons built for busy schedules and templates, resources and strategy decks you can put to use right away. 

Plus, you’ll gain mentorship from experts who’ve been where you are and want to see you succeed.

Meet the experts

Learn from growth experts who’ve successfully scaled (and sold) businesses.

They’ve overcome economic downturns and pandemic-fueled pivots. With their mentorship, you’ll gain the practical skills, tools and insights to do the same.

Photo of Sarah Stockdale
Sarah Stockdale

Sarah has spent her career growing early stage tech companies: from Wave, acquired by H&R Block in one of the largest Canadian exits of all time, to Tilt, where she grew the Canadian business from scratch before its acquisition by Airbnb. Today, Sarah helps everyone from fast growing startups like Perfect Keto to banking giants like CIBC cultivate their growth and marketing strategy, and grow their customer base.

Alex Shipillo
VP Growth marketing, clio
Connie Lo
co-FOUNDER, threeships
David Crow
managing director, danger capital
Josh Domingues

Show me the receipts

Average salary increase for Growclass grads

Received a pay raise  after completing Growclass

Students seeking new roles found them after taking the program

Surveyed say Growclass helped them advance their career

“I now feel confident in my abilities to test and run marketing campaigns, as well as lead a team in this function.”

Growclass is hands down the best crash course into growth marketing. As someone who doesn't have experience in growth, I was nervous to attend this program. I quickly overcame my self-doubt as soon as I joined my first class. The experience is a great balance of high-level growth marketing strategies, while also providing actual executional tips on how to manage each stage of the sales funnel. I now feel confident in my abilities to test and run marketing campaigns, as well as lead a team in this function. The attention to detail is unparalleled. I cannot recommend Growclass more.

Connie Lo

Who is this for?

We built this program specifically for—you guessed it—founders. That means you, whether:
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You’re the marketer (and everything else)
You're focused on growth and need to gain the skills to build an effective strategy that will set your business up for success.
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You’re about to scale your marketing team
Your business has grown and you're ready to build a world-class marketing team to keep your momentum going.

Take a peek inside

Curious to see the inside of Growclass? Join a free trial class and get a feel for what it’s like.
Give me a sneak peek

Connect into a community of talent and marketing experts who work at…

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Shopify Logo
LinkedIn LogoWealthsimple logoGeneral Assembly Logo
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What you'll learn

In just 8-weeks you’ll get certified in Growth Marketing, learning from experts with real-world experience in a friendly, approachable environment. And when you enroll you'll unlock access to 12-months of Growclass membership.
See course outline
Experimental Marketing
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Especially now, we all need to do more with a lot less. In this module we get scrappy. You’ll learn how to develop a growth mindset and experimental framework to lean on data to uncover insights that save you precious time + money.

Customer Psychology
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Get into the heads of your most valuable customers and uncover the leanest ways to convert them. You'll design your customer interviews, have real conversations with your customers, and positively transform your messaging and growth strategy.

Conversion Copywriting
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The copy on your landing pages, in your ads, and in your emails are directly tied to sales. We’ll give you the tools to feel confident writing landing pages, ad creative, and funnels that convert customers 15x faster.

Search Engine Optimization
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SEO is a key tactic to bring organic traffic to your business—but most people are doing it wrong. In this module you’ll learn technical and onsite SEO in a non-intimidating way and leave with a solid SEO and content strategy.

Email Marketing
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For most businesses, email is your most important source of revenue. Learn how to build a larger and more engaged list and write great marketing emails, SaaS onboarding funnels, nurture emails, and sales emails with the confidence and swagger of a 15-year email marketing veteran.

Interviewing for Growth
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In this live workshop you'll learn how to interview for growth roles, including how to ask better questions from candidates in your interview process, hire talent with the skills that really matter, and spot red flags.

Structuring Growth Teams
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Structuring and managing a growth team can be challenging ⁠— but do it well and your business will positively transform. In this live workshop you'll learn how to build teams that are unified under a growth mindset and operating under the same goals while feeling supported.

What Your Money Means
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In this live session, you'll learn straight from a seasoned investor about what your money means and how to manage it. Whether you've taken investment or are bootstrapped, you'll learn how to think about forecasting, budgeting and spending all while building attainable goals towards profitability.

You'll learn it all

Grow your business
From marketing budgets and forecasts, to getting inside your customer’s heads, you’ll learn how to grow your business the right way, make less mistakes and build an efficient growth machine.
Manage and hire for growth
Foster high-performing teams that are set up for success. Looking for talent? Our private community has thousands of qualified Growth Marketers who are ready to work.
Learn practical strategies
Founder School will give you the blueprint on where to focus your growth efforts, to uncover underperforming channels and tangible insights you can put to use right away.

Our instructors work at:

Google Logo
Shopify Logo
Wave Accounting Logo
Airbnb LogoPinterest LogoVoiceflow Logo

How it works

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Learn with your schedule
You’ll unlock all lessons at once, learning what you need, when you need. Plus, our instructors will be there every week for live office hours.
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Full access for 1 year
Stay plugged in and revisit the content and community for 12 months.
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Meet fellow founders
…and do great things together. There is power in connection + community. You’ll join an intimate, supportive network of founders who are building alongside you.
You’ll leave Growclass with...
Instructors, mentors, and coaches who will guide you through hard marketing skills and the softer parts of building a career that feels good.
You'll gain a network of over 500+ entrepreneurs, marketers, and founders who can become your clients, cheerleaders, new hires, and friends.
With Growclass you'll have access to over 85 lessons, from core growth marketing to negotiating a raise, managing your stress, and developing your personal narrative.
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Gain a Growclass Certificate
Complete our award-winning 8-week program and receive a certificate that you can show to your employer, add to your credentials on LinkedIn and use on your resume.

Membership Benefits

If you’re an intermediate-level marketer looking to tackle new growth channels, a traditional marketer ready to pivot, or an executive leader or founder wanting to refresh your skills and build high-performing teams—you’re in the right place.

With the Growclass membership you’ll:
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Learn Tangible Skills
Learn tangible skills from real experts who want to see you succeed in a supportive, brotato-free environment

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Unlock Content
Unlock our content hub of strategy decks, forecasting templates and toolkits that’ll make you look like a badass

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Access Workshops
Access our calendar with live workshops and events where you’ll learn from star speakers, grow your network, and get feedback

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Get mentored by experts with years of experience scaling businesses (consulting that would cost >$300/hr anywhere else)

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Gain Confidence
Gain confidence in an inclusive, supportive community our members have coined the kindest corner of the internet

Join Founder School

We're inside with virtual bubbly, approachable growth education, and real mentorship. You're about to join an inclusive network of founders and growth experts who will be there every step of the way as you grow your business. We can't wait to meet you.

Have questions?

Book a call with us today and we can answer your questions and chat through your goals and how Growclass can support them
Let's chat!
Founder School + 1 year Membership
  • Unlock access to our award-winning program to get fully certified in Growth Marketing
  • Be a member of Growclass (aka the kindest corner of the internet)
  • Get advice in our moderated members-only Slack community
  • Learn from experts with real-world experience in live members-only workshops and events
  • Steal strategy decks, templates and toolkits from our stacked membership hub
  • Connect with top brands + talent in our Jobs & Hiring community
  • Grow your network with ambitious professionals who’ve been in your shoes
Join the October cohort today!
Founder School + 1 year Membership
save 20%
  • Access to professional training events with experts
  • Unlock access to our award-winning program to get fully certified in Growth Marketing
  • Be a member of Growclass (aka the kindest corner of the internet)
  • Get advice in our moderated members-only Slack community
  • Learn from experts with real-world experience in live members-only workshops and events
  • Steal strategy decks, templates and toolkits from our stacked membership hub
  • Connect with top brands + talent in our Jobs & Hiring community
  • Grow your network with ambitious professionals who’ve been in your shoes
Join the October cohort today!

I deserve this but I have a few questions about the course.”

Send us a note

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How much time do I need for this?

We've got answers to all of your questions.

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"What if I don't like it?"

We're not worried, but for your peace of mind all of our programs have a 14-day money-back guarantee. But no one has ever asked for one.

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We want you to love your Growclass experience. If within 14 days you aren't satisfied, contact us for a refund.

If you can demonstrate that you've given the course and community a real shot, and it's not what you're looking for, reach out for a refund of your payment within 14 days of purchase.

How it's going to look
Looking to connect with marketing professionals and learn from experts? When you join Growclass, you will receive access to the community calendar filled with opportunities to connect and learn from like-minded individuals doing similar work as you.
An image of a Growclass student's calendar, filled with all kinds of live events, workshops, and office hours.
Welcome Call
Accountability Buddies
Welcome Call
Coworking Session
Solo Marketers Club
Copywriting Tear Up
Accountability Buddies
Email Tear Up
Office Hours
Office Hours
Office Hours
Office Hours
Mastermind Session
Coworking Session
Solo Marketers Club
Welcome Call
Janice Sousa
It will pay for itself within 2 weeks. Do it, especially if you are busy, as it will force you to use the things you are using in real time.
Brent Stirling
Growclass is the blueprint to build an effective growth strategy. It gives you the strategic and technical skills to grow any business.
Sara Gundy
The content delivery is fun, fast and interesting. It's also led by some serious world-class growth marketing experts, entrepreneurs and founders. You instantly grow your network or 'marketing team' by 200+ experts that support you directly.
So, how does Growclass Founder School work exactly?
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This program is a 6-week online course built around live sessions so you can build a real network and get all of your questions answered. Each module contains about 6-12 video lessons that you can pause, rewind, slow down or speed up as you please.

You'll be given a private calendar of live office hours with instructors, expert mentor sessions, and events to join. Your attendance is not mandatory to any of these events, but we highly encourage you to take full advantage of everything the course has to offer.

You'll also be invited to our private Slack community, where you'll meet your fellow Founders. You'll also be able to ask questions and jam with alumni and mentors in our channels (think #copywriting, #wins, #facebookads, #jobshiring).

There is always someone to help answers your questions and something new to learn.

How much time should I set aside for the Founder School program?
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You should set aside 3 hours/week for 6-weeks for course content, strategic planning and running experiments, and implementing Growclass learnings into your business.

The video content are not long lectures (you’re not in Dr. Cameron’s nap-inducing Intro to Philosophy class anymore). The videos are broken up into bite sized chunks, and are accompanied by downloadable templates and checklists to help you apply what you learned, right away.

There are assessments but no grades. The only gold star you need is to see results in your business, or the promotion in your career.

However, we know you are busy. The course content will remain unlocked for the year for you to revisit at any time and all live sessions will be recorded for you to refer back to.

Is the Founder School program too advanced for me?
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For anyone new to growth, it does require some time and thoughtfulness—but we've worked hard to make it accessible and inclusive for you.

We're available every week for questions, and the community on Slack is also super helpful.

A lot of the players in this space try to present things in an overly technical way, using too many acronyms in a bid to make things feel exclusive. We honestly hated that about growth, so we take the opposite approach.

One of the values of the course is No Dumb Questions—this is a safe no-judgement zone. We’ll break the content down in a way that I like to think is entertaining, even fun.

A note: If you’re new to using digital tools, this course won’t be the best fit.

I'm in a different time zone, when will the live classes take place?
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Live sessions take place at various times during the week. We try our best to accommodate folks in different time zones. The goal is always to group as many folks in the same time zone together as possible, and schedule sessions with time zones in mind.