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Learn from founders who’ve successfully scaled (and sold) businesses. Gain expert insight from folks who get what you’re going through and want to help. Enjoy exclusive access to tangible lessons, resources and tried-and-tested templates you can put to use right away. Built for your busy schedule. Designed to help you grow.
Enrolment for Founder school is open right now and class will begin on October 26th. This is a limited, private cohort - apply now before seats fill.
Building a business is hard.
Building a business during an economic downturn is… something else.
Whether you’re a bootstrapping startup or on the fast-track to growth, you need to know how to cut through the noise and uncover opportunities for growth in this brave, new, cash-strapped world.
But that doesn't mean you have to do it alone.
In Founder Summer School with Growclass, you’ll gain the strategic and technical skills to prioritize and plan for growth with practical, bite-sized lessons built for busy schedules and templates, resources and strategy decks you can put to use right away.
Plus, you’ll gain mentorship from experts who’ve been where you are and want to see you succeed.
Learn from growth experts who’ve successfully scaled (and sold) businesses.
They’ve overcome economic downturns and pandemic-fueled pivots. With their mentorship, you’ll gain the practical skills, tools and insights to do the same.
Sarah has spent her career growing early stage tech companies: from Wave, acquired by H&R Block in one of the largest Canadian exits of all time, to Tilt, where she grew the Canadian business from scratch before its acquisition by Airbnb. Today, Sarah helps everyone from fast growing startups like Perfect Keto to banking giants like CIBC cultivate their growth and marketing strategy, and grow their customer base.
“I now feel confident in my abilities to test and run marketing campaigns, as well as lead a team in this function.”
Growclass is hands down the best crash course into growth marketing. As someone who doesn't have experience in growth, I was nervous to attend this program. I quickly overcame my self-doubt as soon as I joined my first class. The experience is a great balance of high-level growth marketing strategies, while also providing actual executional tips on how to manage each stage of the sales funnel. I now feel confident in my abilities to test and run marketing campaigns, as well as lead a team in this function. The attention to detail is unparalleled. I cannot recommend Growclass more.
Especially now, we all need to do more with a lot less. In this module we get scrappy. You’ll learn how to develop a growth mindset and experimental framework to lean on data to uncover insights that save you precious time + money.
Get into the heads of your most valuable customers and uncover the leanest ways to convert them. You'll design your customer interviews, have real conversations with your customers, and positively transform your messaging and growth strategy.
The copy on your landing pages, in your ads, and in your emails are directly tied to sales. We’ll give you the tools to feel confident writing landing pages, ad creative, and funnels that convert customers 15x faster.
SEO is a key tactic to bring organic traffic to your business—but most people are doing it wrong. In this module you’ll learn technical and onsite SEO in a non-intimidating way and leave with a solid SEO and content strategy.
For most businesses, email is your most important source of revenue. Learn how to build a larger and more engaged list and write great marketing emails, SaaS onboarding funnels, nurture emails, and sales emails with the confidence and swagger of a 15-year email marketing veteran.
In this live workshop you'll learn how to interview for growth roles, including how to ask better questions from candidates in your interview process, hire talent with the skills that really matter, and spot red flags.
Structuring and managing a growth team can be challenging — but do it well and your business will positively transform. In this live workshop you'll learn how to build teams that are unified under a growth mindset and operating under the same goals while feeling supported.
In this live session, you'll learn straight from a seasoned investor about what your money means and how to manage it. Whether you've taken investment or are bootstrapped, you'll learn how to think about forecasting, budgeting and spending all while building attainable goals towards profitability.
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"What if I don't like it?"
We're not worried, but for your peace of mind all of our programs have a 14-day money-back guarantee. But no one has ever asked for one.
We want you to love your Growclass experience. If within 14 days you aren't satisfied, contact us for a refund.
If you can demonstrate that you've given the course and community a real shot, and it's not what you're looking for, reach out for a refund of your payment within 14 days of purchase.
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This program is a 6-week online course built around live sessions so you can build a real network and get all of your questions answered. Each module contains about 6-12 video lessons that you can pause, rewind, slow down or speed up as you please.
You'll be given a private calendar of live office hours with instructors, expert mentor sessions, and events to join. Your attendance is not mandatory to any of these events, but we highly encourage you to take full advantage of everything the course has to offer.
You'll also be invited to our private Slack community, where you'll meet your fellow Founders. You'll also be able to ask questions and jam with alumni and mentors in our channels (think #copywriting, #wins, #facebookads, #jobshiring).
There is always someone to help answers your questions and something new to learn.
You should set aside 3 hours/week for 6-weeks for course content, strategic planning and running experiments, and implementing Growclass learnings into your business.
The video content are not long lectures (you’re not in Dr. Cameron’s nap-inducing Intro to Philosophy class anymore). The videos are broken up into bite sized chunks, and are accompanied by downloadable templates and checklists to help you apply what you learned, right away.
There are assessments but no grades. The only gold star you need is to see results in your business, or the promotion in your career.
However, we know you are busy. The course content will remain unlocked for the year for you to revisit at any time and all live sessions will be recorded for you to refer back to.
For anyone new to growth, it does require some time and thoughtfulness—but we've worked hard to make it accessible and inclusive for you.
We're available every week for questions, and the community on Slack is also super helpful.
A lot of the players in this space try to present things in an overly technical way, using too many acronyms in a bid to make things feel exclusive. We honestly hated that about growth, so we take the opposite approach.
One of the values of the course is No Dumb Questions—this is a safe no-judgement zone. We’ll break the content down in a way that I like to think is entertaining, even fun.
A note: If you’re new to using digital tools, this course won’t be the best fit.
Live sessions take place at various times during the week. We try our best to accommodate folks in different time zones. The goal is always to group as many folks in the same time zone together as possible, and schedule sessions with time zones in mind.
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