Traditional marketing isn’t cutting it anymore.

With modern tools, tech and channels you can save precious time + money while building healthy, compounding growth.

But as a resource-strapped marketer, trying something new sounds like a risk you can’t afford—so you hire an expensive agency instead.

It’s a little ironic. But we’re not judging.

If you’re new to growth marketing, doing experiments sounds like putting your budget, business or team on the line.

But you don’t have to do it alone. 

At Growclass, you'll learn from experts with real-world experience who’ll guide you deeper through experimentation, uncover hidden opportunities and optimize what could be performing better—without breaking the bank

Steal our templates, resources and guides to execute what you’ve learned at work right away and gain confidence knowing real-time feedback is just a Slack message away with our community of friendly, accomplished experts. 

How to get started

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Pick your sprint
Choose from our menu of no-fluff growth marketing courses to find exactly what you need to grow your business.
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Learn at your own pace
Sign up and get year-long access to your course, unlocking all lessons at once so you can take what you need, when you need.
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Enjoy membership perks
Steal decks, templates and toolkits from our hub, join live members-only workshops and get advice in our moderated Slack community.

Growth & Experimentation is an on-demand course, so there is no need to wait. Get introduced to the Growclass community and start the course today.

Enroll Today
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Lesson 1
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What is Growth?

Laying a steady foundation for your growth. We'll introduce you to the growth funnel, start to think like experimental marketers, begin building our experimental marketing strategy, and learn how to run an effective experiment.

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Key skills: Experimental growth mindset 
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Resources: The ultimate list of growth marketing terms + acronyms
Lesson 2
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The Growth Funnel

You’ll get into the growth funnel and how to think about it at every layer of your business, exploring case studies about how great brands leveraged theirs to find interesting and new growth opportunities.

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Key skills: Understanding the components of growth—awareness, acquisition, activation, engagement, retention, resurrection, referral
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Resources: Improve your funnel worksheet, Case studies about top brands’ growth funnels
Lesson 3
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Experimentation Mindset

Shift your thinking from traditional, linear marketing thinking to a more experimental, nimble, and data-driven approach to growth.

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Key skills: Experimental growth mindset
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Resources: Examples of experimental mindsets
Lesson 4
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Building Your Experimentation Plan

Explore how to build your marketing experimentation plan. You’ll learn where to start and how to find the most impactful growth opportunities in your business, focus resources and budget, prioritize your marketing plan and get stakeholder buy-in.

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Key skills: Experimental growth mindset, Managing internal stakeholders
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Resources: Growth experimentation template, The marketing experimentation guide
Lesson 5
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Running a Growth Experiment 

Dig into the nuts and bolts of setting up and running your growth experiments. You’ll leave with a framework that will make it easy for you to measure and share your experiment results and learnings.

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Key skills: Experimental growth mindset
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Tools: Growth experiment framework, Experimentation toolkit
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Resources: Google Optimize, HotJar, User Testing, Airtable, Google Forms 

Membership Benefits

If you’re an intermediate-level marketer looking to tackle new growth channels, a traditional marketer ready to pivot, or an executive leader or founder wanting to refresh your skills and build high-performing teams—you’re in the right place.

With the Growclass membership you’ll:
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Learn Tangible Skills
Learn tangible skills from real experts who want to see you succeed in an supportive, brotato-free environment

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Unlock Content
Unlock our content hub of strategy decks, forecasting templates and toolkits that’ll make you look like a badass

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Access Workshops
Access our calendar with live workshops and events where you’ll learn from star speakers, grow your network, and get feedback

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Get mentored by experts with years of experience scaling businesses (consulting that would cost >$300/hr anywhere else)

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Gain Confidence
Gain confidence in an inclusive, supportive community our members have coined the kindest corner of the net

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Meet Your Instructor
Sarah Stockdale
FOUNDER, Growclass

Sarah Stockdale is the Founder of Growclass, the Host of The Growth Effect, and the Author of We Need To Talk About This, and guest tech expert on the CBC and CTV. But first, she’s a conversion copywriter with over 12 years of experience. Sarah has helped hundreds of companies of all sizes, from startups, e-commerce companies, to large enterprises, write high converting landing pages, ads, and email funnels.

Growth Guarantee Badge

We want you to love your Growclass experience. If within 14 days you aren't satisfied with your experience, contact us for a refund.

If you can demonstrate that you've given the course and community a real shot, and it's not what you're looking for, reach out for a refund of your payment within 14 days of purchase.

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“The shift in mindset alone is worth your money. The course is a terrific reminder of important marketing basics that a lot of marketers tend to neglect over time, like talking to your customers and *properly* running consistent experiments. If you need to round out or level up your marketing skills, this is the way to do it!”

Talia van Everdingen
Demand Generation & Partnership Marketing, Bench Accounting
How long will it take me to finish this course?
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If you spend at least one hour a day on your course, it should take between two to four weeks to complete. But we know you’re busy, which is why we unlock the entire course for you at once: so you can jump ahead to whatever you need to learn most and pick up the rest anytime during your year-long access.

Ok, set the scene. I enrol right now, what happens?
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Well, first and most importantly, you will have just invested in both your personal and professional growth. We're already congratulating you from just thinking about it.

You'll receive a welcome email from us with your course credentials. You'll login to see both your on demand course and the membership hub.

Simultaneously, you'll receive an email invite to our Slack community. As you read this, we're on the other side ready to welcome you.

From here on forward, you'll have member privileges - invites to our live workshops, network opportunities, introductions to hiring managers, member preferred pricing to new courses and more.

Can I still join the full certification program at Growclass?
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Yes! You’ll still be able to join the full 8 week Growth Marketing certification if you’d like to have the cohort experience. If you decide to enrol in this on demand course today, keep an eye on your inbox and we'll let you know how you can level up to a full certification.

Oh and if you choose to take an On Demand course now, you’ll have the opportunity to level up to the Full Certification at a much discounted rate.

Who should take this course?
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If you're a busy marketer who is looking to upskill in a growth specialty, you've found yourself in the right place. This course is designed to be self-paced and with one year access to both course content and membership, you have the flexibility to set your own schedule.