Knowing how to write compelling copy is the most important skill to have as a marketer because the copy on your website determines if your customer buys... or bounces.

Build into your career toolkit and learn how:

Use behavioural psychology to write copy that appeals to your customer's motivations
structure your landing page, website, and ads
create contextual experiences for your customers
develop your style and personality as a writer

Our alumni work at:

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"Growclass has saved me thousands of dollars of billable hours from my contract marketing team. Not only that, my first email campaign brought in $7,000 in additional revenue in a matter of minutes! This course has already paid for itself many many times over."

Sarah Lacy

Conversion Copywriting is a self-paced course, so there is no need to wait. Get introduced to the Growclass community and start the course today.

Ready to level up your Conversion Copywriting skills? So are we, get on in here friend.
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This course is for you if...

You’re a small business owner trying to turn window shoppers into sales. 

You’re a marketer looking to increase conversions on your landing pages or ads.

You’re a freelancer trying to bring the right customers to your page.

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Meet Your Instructor
Sarah Stockdale

Sarah Stockdale is the Founder of Growclass, the Host of The Growth Effect, and the Author of We Need To Talk About This, and guest tech expert on the CBC and CTV. But first, she’s a conversion copywriter with over 12 years of experience. Sarah has helped hundreds of companies of all sizes, from startups, e-commerce companies, to large enterprises, write high converting landing pages, ads, and email funnels. 

What you'll learn

Lesson 1
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Copywriting for growth

Dig into creating your unique value proposition and learn how to structure your landing page or website, write ads that convert and create contextual experiences for your customers.

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Key skills: Conversion copywriting, Customer storytelling
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Resources: Landing page ideation framework, Copywriting framework
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Tools: Hemingway
Lesson 2
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Knowing Your Customer

Use behavioural psychology to write copy that appeals to your customer's motivations for buying, anticipate their hesitations, and nudges them to conversion.

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Key skills: Customer psychology, Customer interviews
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Resources: Customer interview toolkit, Customer interview map template, Customer outreach template
Lesson 3
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Creating Your Value Proposition

Steal our 7-step formula for writing customer-focused value propositions that communicate your message in a single sentence. (This single sentence is the most important piece of copy you'll ever write.)

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Key skills: Unique value proposition
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Tools: Writing prompt resource
Lesson 4
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Finding Your Writing Voice

Honing your voice is key to becoming a great copywriter. With our guide you’ll learn how to develop your style and personality as a writer.

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Key skills: Writing style
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Resources: Action-oriented guide to finding your writing voice 
Lesson 5
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Structuring Landing Pages That Convert

Learn how to structure your landing pages to turn window shoppers into actual shoppers. Use the Growclass framework to create home pages and landing pages that build trust, tell good stories, and ultimately convert more customers.

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Key skills:  Structuring landing pages
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Resources: Landing page template guide
Lesson 6
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Writing Ads That Convert

Nab our methodology for writing ad copy that converts. Increase your ROI while decreasing your spend on Facebook—because your money has better things to do.

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Key skills: Ad copy
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Resources: Writing Ads for Growth template, Creative + copy template for ads

How to get started

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Pick your course
Choose from our menu of no-fluff growth marketing courses to find exactly what you need to grow your business.
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Learn at your own pace
Sign up and get year-long access to your course, unlocking all lessons at once so you can take what you need, when you need.
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Enjoy member perks
Steal decks, templates and toolkits from our hub, and join live members-only workshops.
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We want you to love your Growclass experience. If within 14 days you aren't satisfied with your experience, contact us for a refund.

If you can demonstrate that you've given the course and community a real shot, and it's not what you're looking for, reach out for a refund of your payment within 14 days of purchase.

How long will it take me to finish this course?
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If you spend at least one hour a day on your course, it should take between two to four weeks to complete. But we know you’re busy, which is why we unlock the entire course for you at once: so you can jump ahead to whatever you need to learn most and pick up the rest anytime during your year-long access.

Ok, set the scene. I enrol right now, what happens?
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Well, first and most importantly, you will have just invested in both your personal and professional growth. We're already congratulating you from just thinking about it.

You'll receive a welcome email from us with your course credentials. You'll login to see both your on demand course and the membership hub.

Simultaneously, you'll receive an email invite to our Slack community. As you read this, we're on the other side ready to welcome you.

From here on forward, you'll have member privileges - invites to our live workshops, network opportunities, introductions to hiring managers, member preferred pricing to new courses and more.

Can I still join the full certification program at Growclass?
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Yes! You’ll still be able to join the full 8 week Growth Marketing certification if you’d like to have the cohort experience. If you decide to enrol in this on demand course today, keep an eye on your inbox and we'll let you know how you can level up to a full certification.

Oh and if you choose to take an On Demand course now, you’ll have the opportunity to level up to the Full Certification at a much discounted rate.

Who should take this course?
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If you're a busy marketer who is looking to upskill in a growth specialty, you've found yourself in the right place. This course is designed to be self-paced and with one year access to both course content and membership, you have the flexibility to set your own schedule.

The cursor on your blank Google Doc is blinking again. It’s mocking me for sure.

You have to write a landing page and some ad copy, but nothing is coming to you. 

Do I know how to do this?

You’re on a tight timeline. You need this written yesterday.

You know the value of good copy. You know a well written page can convert window shoppers into sales. You know that a well written ad can bring the right customers to your page. 

You just need the expert education, tools, templates, and confidence to write high converting copy faster

And a community of copywriters and experts to give you great feedback on your work.

It’s all inside of Growclass.