AI

Explore how AI is changing marketing and how you can leverage it for your work.

AI adoption starts with people

Recently, we attended the inaugural AI Saskatchewan Expo presented by AiSK, where conversations around AI adoption extended beyond the technology itself. We focused on the human side of AI— exploring the uncertainty, overwhelm, and fear many people feel as they navigate rapid change. The biggest takeaway from the day was clear: people don’t need more hype around AI— they need confidence, clarity, and realistic ways to begin.