Faking Human: A marketer’s guide to AI

Hey,

A company sent me a blog post last month and asked me for a couple of quotes they could use. The post was about conversion copywriting, so it made sense they tapped me— but as I read through the post, a little sliver of suspicion grew in my mind.

It sounded generic, like the stock photo version of a blog post. No storytelling. No anecdotes. Nothing unique or interesting. Very… mid.

So I popped it into an AI checker— turns out, it was only 2% written by a human. Needless to say, I declined to quote on the post.

Marketers are getting into AI tech, so today we’re going to dive into this spicy topic in our new series:

Faking Human: A Marketer’s Guide to AI

Today we’ll start at the very beginning— because in order to decide how you can leverage AI as a tool for your work and your business, we should dive into how the tools work.

So we wrote you an entire guide on how these tools work, what they can (and can't) do, and how you can use them in your day-to-day marketing work.

Read the guide

Internet hug,

Sarah

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Key Learnings 🔑

Last week we had the pleasure of learning from Mariya Delano as she shared a radically different approach to content creation & planning.

Peek at the replay to learn how to:

• Audit content by digging deeper than word counts, pillars, or funnel stages.
• Ask better questions to systematically develop a unique and compelling point of view.
• Plan and research content campaigns by embracing approaches that your competitors are too afraid to try.

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Tweet of the week 😂

I guess AI can't solve all our problems.

Source.