Creating more magical copy ✨

It's Feb of 2024, budgets are tight and you need a quick way to increase conversion on your landing pages.

Honey, that's what I do. It's what I live for.

We've talked about being a fairy godmother 🔮 when it comes to copy before, so here is a quick exercise to try on your homepage today:

Step One: The Headline

Your headline needs to answer one of three questions:

1. What does your customer need?

2. What does your customer worry about?

3. What is painful for your customer?

Step Two: The Descriptor Copy (first line)

For this I want to you explain in the simplest terms you can— what does your company do? No jargon, no buzzwords, just the brass tax of what you offer.

Step Three: The Descriptor Copy (second line)

Now, how do you solve the problem you outlined in step one?

Now, let's see what a before and after of this looks like in practice, let's use a *super fun* example from a B2B security company:

Now, we apply the formula.

Remember, you are in the service industry. Your copy is there to explain how you are going to serve your core customer (and make sure they get home before they turn into a pumpkin).

Now go forth and be a little more ✨magical✨.

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