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You're staring at that blinking cursor.

You know you have something to say, you just can't seem to get it onto the page.

Why can't I make it sound like it does in my head?

Then the imposter syndrome kicks in. Here's the thing: no matter what your relationship is with writing, you can become a skilled writer.

Writing isn’t some magical talent. It’s a muscle. And in this course we will build your writing skills, confidence, creativity, and writing speed in an inclusive and supportive environment.

You'll be able to turn your ideas into clear, creative, and persuasive content.

Take a peek inside

Take a free lesson from The Writing Circle

How it works

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4 weeks of course work
Estimated 2-3 hours per week
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One live writing workshop per week
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Access to all content and recordings for a year
Meet Your Instructor
Sarah Stockdale

Sarah has spent her career growing early stage technology companies — focused on digital marketing, scrappy growth strategies, data, and retention. Sarah was one of the early hires at the Canadian Fintech giant, Wave which was acquired by H&R Block in one of the largest Canadian exits of all time. She then led growth teams at Tilt, growing the Canadian business from scratch, launching in 8 countries, and building what is still the largest ever international college ambassador program. Tilt was acquired by Airbnb in 2017.For the past two years, Sarah has consulted under her company Valkerie, helping everyone from fast growing startups like Perfect Keto to banking giants like CIBC cultivate their growth and marketing strategy, and grow their customer base.

Let's breakdown the course

During our 4 weeks together, you'll have access to all content and recordings, and will be invited to the live workshops where you'll receive expert advice in real time. You'll receive assignments to apply your learnings, see it in practice and get feedback from our expert instructors and mentors.
Finding your writing voice
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In this module, you're going to start thinking of yourself as a writer. We'll work on finding your writing voice. Your writing voice is the unique perspective that only you can bring to to an idea. It consists of a few key parts, tone, perspective, and style.

In this module, we’re going to cover:

  • How to read like an author
  • How to mimic authors as a way of building your writing skills
  • The mechanics of find your writing voice
  • Identifying your reader
  • Building your daily writing practice
  • Inspiration and writing prompts to get started
Live Writing Workshop
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Each week you'll be invited to a live writing workshop where you will give and receive feedback on your writing assignments in an inclusive and supportive class environment.

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Good storytelling can take any kind of content and make it compelling.

Great storytelling peers into the minds of their readers and helps them see their life in a completely new way.

In this module we'll explore:

  • How to write a great hook
  • Tactics for telling a great story
  • Writing an outline
  • Overcoming writer's block
  • Tips for writing a compelling narrative
Live Storytelling Workshop
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Each week you'll be invited to a live writing workshop where you will give and receive feedback on your storytelling assignments in an inclusive and supportive class environment.

Editing your work
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A good writer has to be an excellent editor. We'll teach you how to look at writing with a constructive lens, and give it the right amount of clean up.

In this module we’ll cover:

  • How to approach your work with curiosity instead of judgement
  • The different types of editing and how to use them for your projects
  • How to revise your own work
  • How to edit your work for clarity, impact, and flow
  • Structural writing tips to write with more confidence
  • Proofreading tips to make your writing cleaner
Live Editing Workshop
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In this live workshop, you'll edit our work in real time and get feedback from the instructors, the class, and your editing partner.

Building an audience for your writing
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In this module we dive into how to build up a readership for your work.

We'll cover:

  • Finding your niche
  • Doing content research
  • Distribution 101
  • Building a consistent writing practice
  • Pitching your work to press
  • E-Book Guide: How to pitch to journalists
Live Pitching Workshop
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In this live workshop, we'll review your audience plan, and offer tips for pitching for freelance writing work, and bylines for press.

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"But, my biggest win of all is that I built the confidence to call myself a writer."

I have always admired those who can take people on a journey with their written words, and simply thought that I just didn’t have it in me. I mentioned to others that I was a marketer who could write content, but that I definitely was not a writer. Then Growclass launched Writer’s Circle. And, of course I jumped in with both feet. On the first day of class, she taught us that writing is not a skill we are born with, but instead a muscle we grow and nurture through practice. Over the course of four weeks, I learned about storytelling, editing, and building an audience. I also found my writing voice, and proceeded to co-write a fricking ebook!

Maya Rozanes
Growth Marketing Manager, Dialogue
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"The Writer's Circle was a great way to focus on my writing and support other writer's on their journey."

I was very excited when Growclass launched Writer's Circle and loved the idea of working alongside others in sharpening my writing skills. I learned how to find my voice, tell a story, edit purposefully and grow an audience.

Snita Balsara