Get your emails straight to your customers’ inboxes (and out of their spam), with convincing, personal sounding copy that will increase your revenue, convert your clients, and sell your product.

Build into your career toolkit and learn how:

make sure your emails end up in your customer’s inboxes
write more convincing, personal sounding emails
how behavioral psychology will help you write more persuasive emails
write effective abandoned cart funnels, sales series, on-boarding funnels, and retention flows

Our students work at:

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google
wealthsimple
shopify
linkedin
greenhouse
general assembly
postmedia
replit
three ships
uberflip
hybercontext
kijiji
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"My first email campaign brought in $7,000 in additional revenue in a matter of minutes! This course has already paid for itself many many times over."

Sarah Lacy
Founder, chairmanme

Email Marketing is a self-paced course, so there is no need to wait. Get introduced to the Growclass community and start the course today.

NEW OFFERING
USD
$497
$899
Ready to level up your Email Marketing skills? So are we, get on in here friend.
Join Now

This course is for you if...

You’re a marketer who is eager to learn how to build and execute an SEO strategy

You’re a freelancer looking to maximize compounding growth effects for companies and clients

You’re a small business owner trying to get your website to rank on Google

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Meet Your Instructor
Sarah Stockdale
FOUNDER, Growclass

Sarah Stockdale is the Founder of Growclass, the Host of The Growth Effect, and the Author of We Need To Talk About This, and guest tech expert on the CBC and CTV. But first, she’s a conversion copywriter with over 12 years of experience. Sarah has helped hundreds of companies of all sizes, from startups, e-commerce companies, to large enterprises, write high converting landing pages, ads, and email funnels. 

What you'll learn

Lesson 1
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Email Deliverability

How to make sure your emails end up in your customer’s inboxes—and out of their spam.

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Key skills: Email deliverability, Email tracking and metrics
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Tools: Google Post Master, MxToolbox
Lesson 2
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Finding Your Voice

Identify what voice you should be writing in and find your unique writing personality. This will help you write more convincing, personal sounding emails. This will help you in every facet of your career.

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Key skills: Writing voice
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Resources: Email marketing inspiration template
Lesson 3
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Creating Great Email Content

Nab our methodology for writing email copy that takes your customer from “meh” to adds to cart.

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Key skills: Email copy, Subject lines, Customer empathy
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Resources: Day in the life map template
Lesson 4
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Persuasion Copywriting + Psychology

Dig deep into how behavioural psychology will help you write more persuasive emails. Most email is.... trash, which is a good thing. That means we can leverage these skills to rise to the top of your audience’s inboxes and convert more of them to customers.

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Key skills: Email copy, Customer empathy
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Resources: Creating FOMO emails template
Lesson 5
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Email Funnels

Learn to write effective abandoned cart funnels, sales series, on-boarding funnels, and retention flows.

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Key skills: Automated and behavioral email funnels, Types of emails
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Resources: Email marketing toolkit
Lesson 6
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Hot Email Tips

Steal our hard-earned tips honed from sending millions of marketing emails.

How to get started

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Pick your course
Choose from our menu of no-fluff growth marketing courses to find exactly what you need to grow your business.
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Learn at your own pace
Sign up and get year-long access to your course, unlocking all lessons at once so you can take what you need, when you need.
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Enjoy membership perks
Steal decks, templates and toolkits from our hub, and join live members-only workshops.
Growth Guarantee Badge

We want you to love your Growclass experience. If within 14 days you aren't satisfied with your experience, contact us for a refund.

If you can demonstrate that you've given the course and community a real shot, and it's not what you're looking for, reach out for a refund of your payment within 14 days of purchase.

FAQ
How long will it take me to finish this course?
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If you spend at least one hour a day on your course, it should take between two to four weeks to complete. But we know you’re busy, which is why we unlock the entire course for you at once: so you can jump ahead to whatever you need to learn most and pick up the rest anytime during your year-long access.

Ok, set the scene. I enrol right now, what happens?
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Well, first and most importantly, you will have just invested in both your personal and professional growth. We're already congratulating you from just thinking about it.

You'll receive a welcome email from us with your course credentials. You'll login to see both your on demand course and the membership hub.

Simultaneously, you'll receive an email invite to our Slack community. As you read this, we're on the other side ready to welcome you.

From here on forward, you'll have member privileges - invites to our live workshops, network opportunities, introductions to hiring managers, member preferred pricing to new courses and more.

Can I still join the full certification program at Growclass?
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Yes! You’ll still be able to join the full 8 week Growth Marketing certification if you’d like to have the cohort experience. If you decide to enrol in this self-paced course today, keep an eye on your inbox and we'll let you know how you can level up to a full certification.

Oh and if you choose to take a self-paced course now, you’ll have the opportunity to level up to the Full Certification at a much discounted rate.

Who should take this course?
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If you're a busy marketer who is looking to upskill in a growth specialty, you've found yourself in the right place. This course is designed to be self-paced and with one year access to both course content and membership, you have the flexibility to set your own schedule.

You already know that no growth channel has a higher return on investment than email. 

Then why is it so hard to write copy that actually converts? And why does everyone and their uncle have an opinion on what time, day and how often you should be sending emails?

With so much noise it’s no wonder that you might not be seeing the full potential of your email list (and spending way too much time writing them).

It’s time to get your customers from “meh,” to add to cart.

Get your emails straight to your customers’ inboxes (and out of their spam), with convincing, personal sounding copy that will increase your revenue, convert your clients, and sell your product.

With Growclass, you’ll get everything you need to write effective marketing emails, SaaS onboarding funnels, nurture emails, and sales emails with the confidence and swagger of a 15-year email marketing veteran. 

Plus, you get to steal our tried-and-true templates + tips honed from sending millions of marketing emails.