The Growclass course outline

01 Experimental Marketing

Here is where we set the foundation for the rest of the course. We’ll learn the fundamentals of strategic growth marketing, and start building your 90-day growth strategy.
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By the end of this module you’ll be able to:

→ Effectively explain what a growth marketing funnel is, and how to plan marketing campaigns for each stage of the funnel.

→ Set up and track growth experiments for a client or for their employer.

→ Build a comprehensive 90-day growth marketing strategy.

→ Find the most impactful growth opportunities in your business, focus resources and budget, prioritize your marketing plan and get stakeholder buy-in.

BONUS: The Growth Experimentation Template.

02 Customer Psychology

Great growth marketers, and smart founders understand how to do customer research that informs the entire marketing strategy.

By the end of this module you’ll be able to:

→ Design an effective customer research interview.

→ Gather key marketing insights and inform a marketing strategy.

→ Use customer research data to build user personas that are actually effective and practically useful.

→ Build a customer day-in-the-life-map and implement it into your growth strategy.

BONUS: ‍The Growclass Day In The Life template, The Growclass User Persona template, Our scripts for effective customer outreach.

03 Conversion Copywriting

In this module you’ll learn how to craft compelling value propositions, infuse personality into your brand writing, and structure high converting landing pages.

You’ll leave this module knowing:

→ How to uncover and write a powerful unique value proposition.

→ The Growclass copywriting framework, and how to audit your existing copy.

→ How to use data and Growclass templates to learn how to write an effective sales page.

→ Tactics for writing copy for digital ads that convert.

BONUS: The Growclass 10 Step Landing Page Formula.

04 Search Engine Optimization

In this module, you’ll learn how to build an actionable SEO strategy and execute the four key parts of SEO.

You’ll leave knowing:

→ What onsite SEO is, and how to optimize an internal page to rank on Google, write titles and meta descriptions for SEO, and use modern technology and AI to audit an existing page for errors.

→ What technical SEO is, and how technical SEO works, and perform a technical audit on a website.

→ What offsite SEO is, and how to leverage offsite SEO tactics to help improve your rankings.

→ How to do effective keyword research to inform an SEO strategy.

05 Email Marketing

In this module, you’ll learn the technical and human sides of email marketing that will increase your revenue, convert your clients, and sell your product.

You’ll leave this module knowing:

→ What email deliverability is, and how to set up an email infrastructure to make sure emails get into customers’ inboxes.

→ How to grow a marketing email list.

→ How to write engaging marketing emails that your customers actually want to read.

→ How to write email funnels that onboard, nurture, and retain your customers through different parts of your marketing funnel.

06 Google Ads

Let’s dive into Google Ads like a pro. Google ads is one of the post powerful platforms because the folks finding you are *searching* for what you sell.

In this 8-part module lesson you’ll learn:

→ How to set up your campaigns and structure your ad groups.

→ How to do positive and negative keyword research so you can appear for your customers and disappear for folks who aren’t ready to buy from you.

→ How to plan your ad copy and creative (and how to take advantage of some tricks most marketers overlook).

→ How to set your budget, and bid properly.

→ How to target your ad campaigns to find your best customers.

→ How to track your performance with conversions.

BONUS

Google Analytics

In this bonus virtual live session, you’ll learn how to navigate Google Analytics 4 with confidence. No more drowning in dashboards. Just clean insights that help you make smarter, data-backed decisions.

You’ll leave this live session knowing:

→ How to confidently navigate the GA4 interface and understand the KPIs that matter for your business.

→ How to set up events and conversion tracking.

→ How to build reports and funnels that reveal your customer journey.

→ How to use GA4 data to inform your growth strategy and prioritize your experiments.

Final Reflection

You made it! In this final live session, you’ll come together with your cohort and instructors to reflect on everything you’ve built, learned, and experimented with. We’ll celebrate the wins, unpack the big mindset shifts, and solidify the strategies you’ll carry forward long after the course wraps.

By the end of this final live session, you’ll be able to:

→ Clearly articulate your biggest growth insights and breakthroughs.

→ Identify the strategies you’re taking into the next 90 days.

→ Reflect on your experiments, progress, and personal development as a marketer.

→ Leave with a renewed sense of confidence, clarity, and direction.

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