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learn conversion copywriting

Copywriting for Conversion

Learn how to write meaningful copy for ads, landing pages, and websites to help your customer convert.

This course is taught by Growclass Founder & CEO, Sarah Stockdale.

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Looking to boost your confidence writing sales copy, email and ads? Simply looking for a community of like-minded individuals to challenge you and help you grow?

Growclass is that and so much more. You’ll be surrounded by people who are taking the steps towards growing their own skills, businesses, and careers, and will push you to do the same. 

Learn Conversion Copywriting with the best

You’ll learn how to write meaningful copy that turns your customer’s maybes into enthusiastic “add to cart”s.

Our instructors and mentors are world-class growth marketing experts, entrepreneurs and founders who have worked at...
Logo Banner: Airbnb, Wave Accounting, ClearBanc, Pinterest
You'll learn:
01

Copywriting for Growth

Dig into creating your unique value proposition, learn how to structure your landing page or website, how to write ads that convert, and finally how to create contextual experiences for your customers.
02

Knowing Your Customer

Use behavioural psychology to write copy that appeals to your customer's motivations for buying, and nudges them to conversion.

Learn how to anticipate your customer’s hesitations, and use them intelligently in your copy to coach them to conversion.
03

Creating Your Value Proposition

Use our 7-step formula for writing customer-focused value propositions that communicate your message in a single sentence.

This is the most important piece of copy you'll write— and even though it's only one sentence.
04

Finding Your Writing Voice

Honing your voice as a writer is a key part of becoming a great copywriter.

Use our guide to start honing your unique writing voice and develop your style and personality as a writer.
05

Structuring Landing Pages That Convert

Learn how to structure your landing pages to turn window shoppers into actual shoppers.

Use the Growclass framework to create home pages and landing pages that build trust, tell good stories, and ultimately convert more customers.
06

Writing Ads That Convert

Nab our methodology for writing ad copy that converts. Learn how to anticipate your customer’s hesitations, and use them intelligently in your copy to coach them to conversion.

Increase your ROI while decreasing your spend on Facebook. Your money has better things to do.
You'll learn:
01

Experimental Marketing

Especially now, we all need to do more with a lot less. In this module we get scrappy. You’ll learn how to develop a growth mindset and experimental framework to lean on data to uncover insights that save you precious time and resources.
02

Customer Psychology

This module is all about getting into the heads of your most valuable customers, to uncover the leanest ways to convert them. You'll design your customer interviews, actually have real conversations, and in the process transform your messaging and growth strategy.
03

Goal Setting & Analytics

Week three is all about setting smart goals for your growth to create focus. Without tracking, you are running blindfolded with both hands tied behind your back. With them, you can see clearly, dodge obstacles, and optimize your marketing budget.
04

Conversion Copywriting

The copy on your landing pages, in your ads, and in your emails are directly tied to sales. In this module we’ll give you actionable templates and feedback to improve your copy. We’ll give you the tools to feel confident writing landing pages, ad creative, and funnels that convert customers 15x faster.
05

Facebook Ads

In this module we go deep into how to build high performing Facebook ad campaigns. Gordon Leslie, a Facebook Ads expert and Co-Founder of Client Magnet spends millions of dollars in Facebook ads, and will share his over 10 years of experience optimizing every dollar of an ad budget. Learn how to build high performing creative, funnels that convert, and how to scale your budget intelligently.
06

Google Ads

You’ll start at the beginning by setting up your account, and by the end of this module you’ll feel confident with keyword research, structuring your ad groups, writing high performing copy, and generating real sales with Google Ads. Adam Scanlon has dedicated the past 10 years of his career to Google Ads, and will unlock everything in his big incredible brain in this module.
07

Search Engine Optimization

SEO is a key tactic to bring organic traffic to your business– but most people are doing it wrong. In this lesson you’ll learn how to set up a framework for SEO. You’ll learn technical SEO, onsite, content optimization, and offsite SEO.
08

Email Marketing

Email is the most important source of revenue for most businesses. You’ll learn the most important part of email marketing, deliverability a.k.a making sure your emails actually land in your customers inboxes. We’ll dig in to how to build a larger and more engaged list, how to build automated funnels for onboarding, abandoned cart, and sales flows, and how to use behavioural psychology to write better emails.
Join the best digital marketing course and community
EASY PAYMENT PLAN
USD
$85
/MO
6 PAYMENTS TOTAL
  • Six key lessons to build your confidence and skillset in copywriting
  • Toolkits, downloadable checklists, and walkthroughs to help you easily apply your learnings
  • Instant lifetime access to all materials and any updates
  • Invitations to exclusive Growclass events and networking sessions
MOST POPULAR
full course payment
USD
$497
ONE TIME PAYMENT
  • Six key lessons to build your confidence and skillset in copywriting
  • Toolkits, downloadable checklists, and walkthroughs to help you easily apply your learnings
  • Instant lifetime access to all materials and any updates
  • Invitations to exclusive Growclass events and networking sessions
PREMIUM PACKAGE
USD
$1250
ONE TIME PAYMENT
Everything in the Full Course Payment ($497) plus:
  • Access to the Growclass Slack community + private workshops for 1 year
  • Two tear up sessions with  Sarah Stockdale to get expert feedback on your work (value $1,200)
  • One 1-1 growth coaching sessions with Sarah Stockdale during the course (value $700)

Growclass has an immediate impact on your career. You join a community of smart people. Industry leaders teach concepts and skills that you can apply later that day. The class and community keep you growing in the short and long-term.

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Jason Reinger, FlipGive
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