AI Marketing & STRATEGY CERTIFICATION

Honestly, the fact that AI is changing so fast is exactly why investing in education early, matters a whole heck of a lot.

And we’ve designed the certification with that reality in mind. You’ll get:
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- A full year of access to the course, including every change and update we make
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- A year of live AI workshops, included in your course, to help you stay on top of what’s new

Because we’re not going to teach you where to click in one tool and send you on your way. Tools will change. Models will get better. The hot new platform everyone is obsessed with today might be old news six months from now.

Instead, we’ll teach you the foundational skills to understand AI, use it effectively, and confidently adapt as the technology evolves.

Just as importantly, you’ll learn when AI is actually useful, when it isn’t, and when it’s safer or simply better to take a human-first approach. Because the goal isn’t to use AI for everything. It’s to know how to make good decisions about where it belongs in your work.

AI will keep changing. Your Growclass education will always keep up.

Ideally, you should set aside 3 hours/week for 6-weeks for course content, strategic planning and running experiments, and implementing Growclass learnings.

But we don't live in an *ideal* world, so here's the line: If you can commit to coming to your live classes, that is enough.

Most of the learning in this course happens on the live calls. We record all of the calls, and make them available to you, so missing one or two isn't make-or-break.

But if you have time for a lesson a week, it's worth putting in your calendar.

You'll have access to the course, recordings, and live workshops for a full year, so your 6-week course buys you an entire year of education to use when it fits into your calendar.

Don't stress, we've got you.

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For anyone new to using AI, it does require some time and thoughtfulness—but we've worked hard to make it accessible and inclusive for you.

We're available every week for questions, and the community on Slack is also super helpful.

A lot of the players in this space try to present things in an overly technical way, using too many acronyms in a bid to make things feel exclusive. We honestly hated that about marketing education, so we take the opposite approach.

One of the values of the course is No Dumb Questions—this is a safe no-judgement zone. We’ll break the content down in a way that I like to think is entertaining, even fun.

A note: If you’re completely new to using digital tools, this course won’t be the best fit.

Live sessions take place at various times during the week. We try our best to accommodate folks in different time zones. The goal is always to group as many folks in the same time zone together as possible, and schedule sessions with time zones in mind.