Hey,
This is it–– the final Grow Op newsletter for 2022.
So I figured we’d go out with a bang and set you up for success in the new year.
The best marketers are often master storytellers so today I wanted to share a tip that Jeff Gadway spoke about during his Storytelling workshop last week.
Your story isn’t about you. It’s about your customer.
Most brands write with ✨main character energy✨ thinking that everyone cares about what they have to say. But the truth is this approach is alienating to customers. It leaves them on the outside looking in.
Your brand isn't Dorothy. Or Luke. Or Frodo.
You're actually Glinda, Yoda, or Samwise.
Your customer has to be the main character of every story your brand tells. Your product or service is simply there to guide them, educate them, and remove the barriers to their success.
Now let’s put this into practice. Here’s an example of a copywriting makeover for the brand Gravid:
The ✨main character energy✨ is strong in the original ad. Being the best in Canada is a great accomplishment but what does that mean for your customer?
I bet you can guess who’s gonna keep scrolling past it.
In the copy makeover, the customer is the main focus. It addresses their pain then guides them to the solution Gravid can provide for them.
“Oh this blanket can help me get a full night’s sleep? Yes please!” *adds to cart*
Take some time to read through your landing page copy, emails, and ads today. Then ask yourself these questions:
As always, it's not about you. It's about your people.
Waving,
Sarah
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There’s no secret landing page template that every company can use to 10x conversions. There’s no magic button colour, no call to action hack, no hero image mystery.
Here’s what you really need to know. Great landing pages do three things👇
Simple, right? Sure, but not easy.
Ask yourself these 3 questions when planning your landing page strategy.
There’s no secret, no mystery.
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📥 Get some ideas for your holiday emails with these examples of high converting Christmas email newsletters.
🔎 Step aside Spotify Wrapped, Google just dropped Year in Search 2022. See what was trending in 2022.
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📲 Stay on top of your social media game in the new year with these predictions for Social Media Marketing in 2023.
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