Hey,
It’s your friend Bella here to share a quick story with you.
A marketer and a data scientist walk into an early stage startup office:
Data scientist: "I don't believe in marketing"
Marketer: "Like, you don't believe it works?"
Data scientist: "No, I don't believe in it like I don't believe in unicorns. Like it doesn't exist. Because it's not real."
I know what you’re thinking: silly data scientist, unicorns obviously exist.
…and yes, this was a real conversation.
Not that this comes as a surprise to you, fellow marketer.
Because this particularly frustrating challenge happens so often that “convincing people that marketing is important” might as well be in our job descriptions.
I’ve been there.
Not too long ago, spinning a pen at my desk, I wondered: “How in the heck am I going to build a growth strategy, execute it and move quickly with limited resources when leadership and my team are convinced that I’m just on Instagram all day?”
Sound familiar?
If so, here’s a virtual hug — and four tips on how to educate your team, get everyone on the same page, and make marketing a real priority for your business.
Waving,
Bella
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It’s no secret Air Canada has been having a rough time lately.
Cancelled flights. Lost luggage. Long lines.
Just pure chaos. I got a small taste of it back in August. But hey, at least I arrived alive, right?
Chaos aside, I signed up for the Aeroplan rewards program somewhere along the journey of booking my tickets online.
A week or two later I got this in the mail:
What is it? I’m still not too sure to be honest. I gave up on trying to figure it out.
If you’re going to send customers something like this, they shouldn’t be left wondering:
Upon reading further down the card I saw that I need to visit aircanada.com/areoplan to learn more about earning and redeeming points.
Ok cool, I got 5 minutes to spare.
Or so I thought!
I pulled up the landing page only to find this:
Immediately no.
I don’t have time to click around all these buttons to find out how to use a rewards card I didn’t even ask for.
Especially when the learn more button prompts me to sign into an account. I can barely remember my login info by the time the card arrives in the mail.
Not a fun experience.
The copy on the card and landing page should let folks know right away:
*extra points for visuals rather than chunks of copy*
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