Do you feel that?
That gentle glow on your skin? That fluttering in your chest? That slow dawning realization that damn, life is haaard when the sun ain’t out.
While madame sunshine does her thing we’re gettin a lil more hopeful, a lil more energised, and a lot more ready to gtfo of our homes 💨
But this sweet spring weather isn’t just beckoning us outside. It’s also calling your customers, users and readers who’ve had enough of *gestures broadly at everything* all of dis.
While competing with the sweet, sweet sun seems like a lost cause, have no fear, cos your pals at The Grow Op are here.
…with copywriting tips.
'Cause if your copy sucks, even a snowstorm won’t get your users to read, click or convert.
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Expert-led workshops on copywriting, SEO and everything in-between. Hands-on seminars to build a career you love. Skills and templates you can put to work right away while connecting with excellent humans. Oh, and sometimes we make scones.
Featuring Culprit Underwear's cheeky (get it?) copy
I mean come on. Does that not make you chuckle? You have my attention and I want to see more.
Cute monkey + great copy = take all my information. Need my social insurance number too? You can have it all.
Setting the vibes right with lyrics from a trendy song folks know and love. Suddenly I need a pair of booty shorts.
Who knew underwear could be so fun? I need this energy in my life. *adds to cart*
Fun copy keeps the user engaged and entertained throughout their journey on the website. Visitors who feel seen spoken to and delighted by copy are more likely to buy their products.
Their H1 copy may not be helping the brand in the SEO department. We’d make the H1 something that folks will be searching for online like “Women’s booty shorts” and keep the fun copy for the H2.
Put your customer at the centre of your story and write like you are speaking directly to them. Let them have their main character moment.
Your customer is on your website for a reason. Validate your customer’s experiences and show them how you can fix their problems. If you can’t solve their problems they’ll go somewhere else.
Humans are emotional, we tend to make decisions based on how we feel. Benefits speak to emotions because they centre around your user’s needs. Features are cool but what does it mean for me? Benefits show your customers why this matters to them. It’s the difference between saying you’ll finally get a good night’s sleep with our mattress vs. describing its cooling technology.
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🔮 Vision x Action Planner — It’s time to turn your visions into reality. Grab this two-in-one planner and journal to help you manifest what you desire. By Growclass student Olivia Shin.
🪝Hooked: How to Build Habit- Forming Products — Learn how to build products that people will love. If you’re a product manager, designer, marketer, startup founder, or just someone who wants to understand how products influence our behaviour, this book is for you.
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