Growing up you were probably told never to talk to strangers. But if you consider your customers to be strangers too, then you’re doing it all wrong.
I get it, customer interviews can be a bit … awkward.
But talking to your customers is the best way to discover new growth opportunities for your business.
Take Growclass for example.
We ran a ton of customer interviews with prospective Growclass students, and here’s what we found out:
Now folks can join any of 8 bite-sized courses to learn what they need, when they need it. And have access to a welcoming community of marketers, founders, and freelancers who offer mentorship, advice, and real opportunities.
Just imagine what you’ll uncover from chatting with your customers too.
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Expert-led workshops on copywriting, SEO and everything in-between. Hands-on seminars to build a career you love. Skills and templates you can put to work right away while connecting with excellent humans. Oh, and sometimes we make scones.
I've said it before and I'll say it again – talking to your customers or prospective customers is the best way to discover new growth opportunities, how to position your offering, and which channels to focus your efforts on.
And, if your budgets are tightening and resources are lean, it’s essential to be making data driven decisions that are more effective and efficient for you and your team.
As awkward as it may be, the value of having regular conversations with these folks is undeniable.
Here’s a few tips to help you do it right:
1. Have a clear goal for why you’re conducting these interviews: Start with an intention that will help you determine the direction of your questions. Get specific on what you're trying to learn from your customer so you aren’t getting useless information.
2. Make it about them: People love to talk about themselves, give advice, and provide feedback. Talk about their life and their problems instead of your idea or product. This will decrease the chances of them lying to you or just telling you what they think you want to hear.
3. Make it incredibly easy for them to choose a time to chat: You want this process to be as frictionless as possible. We suggest using a tool like Calendly to make it easy to schedule a time together without having to go back and forth.
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