The one on conducting customer interviews

Hot tips for conducting customer interviews

I've said it before and I'll say it again – talking to your customers or prospective customers is the best way to discover new growth opportunities, how to position your offering, and which channels to focus your efforts on.

And, if your budgets are tightening and resources are lean, it’s essential to be making data driven decisions that are more effective and efficient for you and your team.

As awkward as it may be, the value of having regular conversations with these folks is undeniable.

Here’s a few tips to help you do it right:

1. Have a clear goal for why you’re conducting these interviews: Start with an intention that will help you determine the direction of your questions. Get specific on what you're trying to learn from your customer so you aren’t getting useless information.

2. Make it about them: People love to talk about themselves, give advice, and provide feedback. Talk about their life and their problems instead of your idea or product. This will decrease the chances of them lying to you or just telling you what they think you want to hear.

3. Make it incredibly easy for them to choose a time to chat: You want this process to be as frictionless as possible. We suggest using a tool like Calendly to make it easy to schedule a time together without having to go back and forth.

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