Hey,
I haven’t seen you since last year 😉 Welcome to the first edition of the Grow Op for 2023!
Did a friend forward this newsletter to you? You can subscribe here.
Today we’re spotlighting one of the many talented folks inside the Growclass community, Mariya Delano.
I’m sure you’ve seen the debates online that AI bots like ChatGPT are either going to ruin the copywriting industry or supercharge creativity. We’ve had a few conversations about it in our Slack community too.
Here’s a hot take from Mariya’s post on Substack. She doesn’t believe the AI hype for 3 reasons:
1. Pattern matching algorithms, by definition, can never create anything new.
“It's not enough to simply repeat what others have already said before you. Good writing does at least some of the following:
- Adds something new
- Contributes a unique perspective
- Introduces a different point of comparison
- Analyzes past information using a new framework.”
2. Focusing on quantity, instead of quality, of content is a race to the bottom.
“You basically end up playing roulette with all of your other competitors, praying that you will get ahead based on nothing besides pure chance. At best, you're competing for the best keyword-stuffing (where “best” gets defined based on whatever the current algorithm thinks, not what your human audience might like).”
3. AI tools lie. A lot.
Keep reading the full article here
You can subscribe to Mariya on Substack and follow her on LinkedIn or Mastodon for more marketing hot takes and tips.
If you found this useful, please be a helpful work friend and send it to a colleague, or share it on Slack. Did a friend forward this newsletter to you? You can subscribe here.
