As seen on the streets 😎

Hey,

Sarah here, happy Sunday friends!

Lately I've been doing something kinda fun on TikTok (not me out here acting like I'm Gen Z). Basically, I've been taking brands I love who could use a little smootch of copywriting help and give them a little impromptu makeover.

It's called: Fixed it for you

First up is Le Tote, a subscription clothing rental company. Let's use them for a quick lesson while giving them a little LA copy facelift, shall we?

This is the top section of their homepage:

Okay what don't we love about this copy:

1. It doesn't address pain the product solves for or the opportunity it provides for customers. It assumes the reader would know why they would want to rent clothing and repeat the process, without offering a hook or any specific benefits.
2. It's incredibly short and impersonal, it feels like marketing copy. With such a fun product, they could add a lot more whimsy.
3. Get Started as a call to action is vague and doesn't help me anticipate what will happen when I press that button.

So let's fix it for them.

Why it works:

1. Uses a fun hook that draws on nostalgia and imagery a millennial demographic is familiar with (we all wanted Cher's closet).
2. Includes the benefits of renting your clothing (cut out fast fashion, never repeat an outfit).
3. Anticipates what the user wants to do for the call to action and lays out a clear next step.

Remember, you want to write about the benefits for your customers, not just the features. For example:

Feature: Get new clothes every month for a low price

Benefit: Never repeat an outfit, and still save your money for fresh manis

Every time you write a page, and ad, or an email— think about how you'd convince your best friend that the product is great. Your copy is a personal conversation with the  one person reading your site at that moment— so talk directly to how you'll solve their problem. Oh, and making them smile doesn't hurt either.

Waving,

Sarah

‍

Copy in the wild 🐯

Great copywriting examples seen on the streets

That first question has definitely got me hooked. It makes me want to keep reading and I don't even have a cat 😂 A butt shave in the comfort of home? That’s one lucky feline!

I think most people would agree that Smoothies as a Service is way cooler than Software as a Service. The best thing about this copy is that even if you aren’t familiar with the OG meaning of the SaaS acronym, you’ll still be able to get a kick out of it. And maybe a drink while you're at it 😆

Who doesn’t love free stuff? Ohhh… wait a minute. Now this is a different kind of sass 😂  This ad is hilarious for a few reasons. It’s free. The instructions are clear. There’s a diagram for visual aid. I saw this while visiting Vancouver and I'm happy to report that the streets were all clear. 10/10 effectiveness from this copy!