How many times has a boss or client asked you about SEO?

Most of us stumble around some buzzwords, because to be honest— most marketers haven’t had any good training on how to build and execute an SEO strategy.

It’s not our fault, there are a lot of bad blogs out there that make it seem overly complicated. So we push it off of our desks, sacrificing years of compounding growth effects for our companies and our clients.

But here’s the thing: SEO should be your competitive advantage.

A skill you can talk about in interviews, execute for your company, speak at on stages, and build into your career toolkit. Companies shell out thousands to hire SEO consultants, and you deserve a slice of that pie.

And Growclass is where you can learn tangible skills from expert instructors who won’t bog you down in acronyms.

How to get started

Icon of a hand picking out a marketing course
Pick your course
Choose from our menu of no-fluff growth marketing courses to find exactly what you need to grow your business.
Arrow right
Icon of a clock
Learn at your own pace
Sign up and get year-long access to your course, unlocking all lessons at once so you can take what you need, when you need.
Arrow right
Icon of a page with writing on it
Enjoy member perks
Steal decks, templates and toolkits from our hub, join live members-only workshops and get advice in our moderated Slack community.

SEO is a self-paced course, so there is no need to wait. Get introduced to the Growclass community and start the course today.

Enroll Today
Arrow right
Lesson 1
Decorative Accordion arrow
What is SEO?

Get into the basics and set your foundation for search engine marketing. Steal our library of checklists and toolkits to get you started.

Icon of a brain
Key skills: SEO basics
Icon of a page with writing on it
Resources: SEO toolkit
Lesson 2
Decorative Accordion arrow
Building your SEO House

Get a handle on the key pieces that will make up your SEO strategy: technical SEO, onsite SEO, and offsite SEO.

Icon of a brain
Key skills: Technical SEO, Onsite SEO, Offsite SEO
Icon of a wrench
Tools: Google Search Console, Google Analytics, Page Speed Insights Tool, Mobile-Friendly Test
Lesson 3
Decorative Accordion arrow
Technical SEO

Let’s get technical. We'll break down terms you've probably heard floating around the internet and teach you how to set your site up for search success. You’ll be rewarded with organic traffic and new customers.

Icon of a brain
Key skills: Technical SEO, Page speed, Mobile optimization, Site map
Icon of a wrench
Tools: Google Console, Google Analytics
Lesson 4
Decorative Accordion arrow
Onsite SEO

Create the perfectly optimized landing page for a search engine. You'll learn how to leverage titles and meta descriptions to help Google find your content, and we'll determine how you rank against your competition.

Icon of a brain
Key skills: Onsite SEO, Landing page optimization
Icon of a page with writing on it
Resources: Moz’s On-Page Ranking Factors
Icon of a wrench
Tools: Screaming Frog, Google Console, Google Analytics
Lesson 5
Decorative Accordion arrow
Onsite SEO Part 2

Build a best in class organic search experiences for your customer. It's not enough to be discovered in search results—when your customer finds your business you have to take them on a thoughtful journey to purchase.

Icon of a brain
Key skills: Onsite SEO, Landing page optimization
Icon of a wrench
Tools: Screaming Frog
Lesson 6
Decorative Accordion arrow
Creating Content for SEO

Ever feel like you're writing blog posts like you're running out of time— but you don't really know what they're for? Get off the hamster wheel and build a thoughtful and strategic content plan for SEO.

Icon of a brain
Key skills: SEO content, SEO keyword research 
Lesson 7
Decorative Accordion arrow
Keyword Research

Perform effective keyword research to develop your SEO strategy. 

Icon of a brain
Key skills: SEO keyword research
Icon of a page with writing on it
Resources: SEO Keyword Planning Template
Icon of a wrench
Tools: Keywords Everywhere, Answer the Public, Screaming Frog, Google Keyword Planner
Lesson 8
Decorative Accordion arrow
Offsite SEO

Gain the authority you need to start ranking for the keywords most important to you. You’ll learn about domain score, brand mentions, competitor links, local citations and influencer blog campaigns.

Icon of a brain
Key skills: Offsite SEO, Domain Score, Brand Mentions, Competitor Links, Local Citations, Influencer Blog Campaigns
Icon of a page with writing on it
Resources: SEO Checklist
Icon of a wrench
Tools: ahrefs, MOZ,, Google Alerts, HARO

Member Benefits

If you’re an intermediate-level marketer looking to tackle new growth channels, a traditional marketer ready to pivot, or an executive leader or founder wanting to refresh your skills and build high-performing teams—you’re in the right place.

As a Growclass member, you will:
Brain icon

Learn Tangible Skills
Learn tangible skills from real experts who want to see you succeed in an supportive, brotato-free environment

Icon of an open lock

Unlock Content
Unlock our content hub of strategy decks, forecasting templates and toolkits that’ll make you look like a badass

Icon of a group of people

Access Workshops
Access our calendar with live workshops and events where you’ll learn from star speakers, grow your network, and get feedback

Icon of two peers

Get mentored by experts with years of experience scaling businesses (consulting that would cost >$300/hr anywhere else)

Icon showing a fist being held up in triumph

Gain Confidence
Gain confidence in an inclusive, supportive community our members have coined the kindest corner of the net

Image of Tiffany
Meet Your Instructor
Tiffany DaSilva

Tiffany is a born marketer who built her first affiliate website when she was in elementary school! Since then she has spent the last 16 years working on 500+ websites in both SEO + PPC and has led SEO strategy at Achievers & Shopify. She was named as one of the most influential growth marketers by Mashable and has been featured in Hubspot & Search Engine Journal among others. 

She is a Tech Woman of Canada Award recipient. You can find her speaking at international conferences like Call to Action, GPeC, Learn Inbound & Turing Festival. As the founder of, she spends a lot of time producing & marketing her own products.

Growth Guarantee Badge

We want you to love your Growclass experience. If within 14 days you aren't satisfied with your experience, contact us for a refund.

If you can demonstrate that you've given the course and community a real shot, and it's not what you're looking for, reach out for a refund of your payment within 14 days of purchase.

Image of Meghna

"Not only did I learn tactical skills like SEO in an easily digestible format, but I gained unparalleled access to industry leading experts who helped me dig deeper."

Joining Growclass was the best decision I made this year. I feel more comfortable sharing my opinions in a What professional setting with leadership. Not only did I learn tactical skills like SEO in an easily digestible format, but I gained unparalleled access to industry leading experts who helped me dig deeper. I feel super supported knowing that I have a network to rely on whenever I get stuck

Meghna Saraf
Revenue Strategy & Operations, Thumbtack
How long will it take me to finish this course?
Decorative Accordion arrow

If you spend at least one hour a day on your course, it should take between two to four weeks to complete. But we know you’re busy, which is why we unlock the entire course for you at once: so you can jump ahead to whatever you need to learn most and pick up the rest anytime during your year-long access.

Ok, set the scene. I enrol right now, what happens?
Decorative Accordion arrow

Well, first and most importantly, you will have just invested in both your personal and professional growth. We're already congratulating you from just thinking about it.

You'll receive a welcome email from us with your course credentials. You'll login to see both your on demand course and the membership hub.

Simultaneously, you'll receive an email invite to our Slack community. As you read this, we're on the other side ready to welcome you.

From here on forward, you'll have member privileges - invites to our live workshops, network opportunities, introductions to hiring managers, member preferred pricing to new courses and more.

Can I still join the full certification program at Growclass?
Decorative Accordion arrow

Yes! You’ll still be able to join the full 8 week Growth Marketing certification if you’d like to have the cohort experience. If you decide to enrol in this self-paced course today, keep an eye on your inbox and we'll let you know how you can level up to a full certification.

Oh and if you choose to take a self-paced course now, you’ll have the opportunity to level up to the Full Certification at a much discounted rate.

Who should take this course?
Decorative Accordion arrow

If you're a busy marketer who is looking to upskill in a growth specialty, you've found yourself in the right place. This course is designed to be self-paced and with one year access to both course content and membership, you have the flexibility to set your own schedule.