Every business needs an SEO strategy— but most marketers haven’t had the training or experience to build one. Having this skill will set you apart as a marketer.

Build into your career toolkit and learn how:

To set your foundation for search engine marketing
Get a handle on the key pieces that will make up your SEO strategy
To set up your site for search success, organic traffic, and new customers
You rank against your competition

Our alumni work at:

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wealthsimple
shopify
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postmedia
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kijiji
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"Not only did I learn tactical skills like SEO in an easily digestible format, but I gained unparalleled access to industry leading experts who helped me dig deeper."

Joining Growclass was the best decision I made this year. I feel more comfortable sharing my opinions in a What professional setting with leadership. Not only did I learn tactical skills like SEO in an easily digestible format, but I gained unparalleled access to industry leading experts who helped me dig deeper. I feel super supported knowing that I have a network to rely on whenever I get stuck

Meghna Saraf
Revenue Strategy & Operations, Thumbtack

SEO is a self-paced course, so there is no need to wait. You can start the course today.

NEW OFFERING
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$249
497
Ready to level up your SEO skills? So are we, get on in here friend.
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This course is for you if...

You’re a marketer who is eager to learn how to build and execute an SEO strategy

You’re a freelancer looking to maximize compounding growth effects for companies and clients

You’re a small business owner trying to get your website to rank on Google

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Meet Your Instructor
Tiffany DaSilva
FOUNDER, FLOWJO

Tiffany is a born marketer who built her first affiliate website when she was in elementary school! Since then she has spent the last 16 years working on 500+ websites in both SEO + PPC and has led SEO strategy at Achievers & Shopify. She was named as one of the most influential growth marketers by Mashable and has been featured in Hubspot & Search Engine Journal among others. 

She is a Tech Woman of Canada Award recipient. You can find her speaking at international conferences like Call to Action, GPeC, Learn Inbound & Turing Festival. As the founder of Flowjo.co, she spends a lot of time producing & marketing her own products.

What you'll learn

Lesson 1
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What is SEO?

Get into the basics and set your foundation for search engine marketing. Steal our library of checklists and toolkits to get you started.

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Key skills: SEO basics
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Resources: SEO toolkit
Lesson 2
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Building your SEO House

Get a handle on the key pieces that will make up your SEO strategy: technical SEO, onsite SEO, and offsite SEO.

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Key skills: Technical SEO, Onsite SEO, Offsite SEO
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Tools: Google Search Console, Google Analytics, Page Speed Insights Tool, Mobile-Friendly Test
Lesson 3
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Technical SEO

Let’s get technical. We'll break down terms you've probably heard floating around the internet and teach you how to set your site up for search success. You’ll be rewarded with organic traffic and new customers.

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Key skills: Technical SEO, Page speed, Mobile optimization, Site map
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Tools: Google Console, Google Analytics
Lesson 4
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Onsite SEO

Create the perfectly optimized landing page for a search engine. You'll learn how to leverage titles and meta descriptions to help Google find your content, and we'll determine how you rank against your competition.

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Key skills: Onsite SEO, Landing page optimization
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Resources: Moz’s On-Page Ranking Factors
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Tools: Screaming Frog, Google Console, Google Analytics
Lesson 5
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Onsite SEO Part 2

Build a best in class organic search experiences for your customer. It's not enough to be discovered in search results—when your customer finds your business you have to take them on a thoughtful journey to purchase.

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Key skills: Onsite SEO, Landing page optimization
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Tools: Screaming Frog
Lesson 6
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Creating Content for SEO

Ever feel like you're writing blog posts like you're running out of time— but you don't really know what they're for? Get off the hamster wheel and build a thoughtful and strategic content plan for SEO.

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Key skills: SEO content, SEO keyword research 
Lesson 7
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Keyword Research

Perform effective keyword research to develop your SEO strategy. 

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Key skills: SEO keyword research
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Resources: SEO Keyword Planning Template
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Tools: Keywords Everywhere, Answer the Public, Screaming Frog, Google Keyword Planner
Lesson 8
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Offsite SEO

Gain the authority you need to start ranking for the keywords most important to you. You’ll learn about domain score, brand mentions, competitor links, local citations and influencer blog campaigns.

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Key skills: Offsite SEO, Domain Score, Brand Mentions, Competitor Links, Local Citations, Influencer Blog Campaigns
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Resources: SEO Checklist
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Tools: ahrefs, MOZ, RankTools.net, Google Alerts, HARO

How to get started

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Pick your course
Choose from our menu of no-fluff growth marketing courses to find exactly what you need to grow your business.
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Learn at your own pace
Sign up and get year-long access to your course, unlocking all lessons at once so you can take what you need, when you need.
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Unlock resources
Steal decks, templates and toolkits from our hub, and join monthly live events.
FAQ
How long will it take me to finish this course?
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If you spend at least one hour a day on your course, it should take between two to four weeks to complete. But we know you’re busy, which is why we unlock the entire course for you at once: so you can jump ahead to whatever you need to learn most and pick up the rest anytime during your year-long access.

Ok, set the scene. I enroll right now, what happens?
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Well, first and most importantly, you will have just invested in both your personal and professional growth. We're already congratulating you on just thinking about it.

You'll receive a welcome email from us with your course credentials. You'll log in to see both your on-demand course and the resource hub.

From here on forward, you'll get access to our resource hub of templates and class recordings, invites to our live workshops, member-preferred pricing to new courses and more.

Can I still join the full certification program at Growclass?
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Yes! You’ll still be able to join the full 6 week Growth Marketing certification if you’d like to have the cohort experience. If you decide to enrol in this self-paced course today, keep an eye on your inbox and we'll let you know how you can level up to a full certification.

Oh and if you choose to take a self-paced course now, you’ll have the opportunity to level up to the Full Certification at a much discounted rate.

Who should take this course?
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If you're a busy marketer who is looking to upskill in a growth specialty, you've found yourself in the right place. This course is designed to be self-paced and with one year access to both course content and membership, you have the flexibility to set your own schedule.