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The countdown is on— Google Analytics is moving everyone over (whether we go willingly or kicking and screaming).
In this live three-week sprint course starting on July 11th, you'll learn how to migrate your data, set up your events, and build your new GA4 dashboards correctly (the first time).
You know you need to just get it done
Google is forcing a migration to Google Analytics Four in just over a month. You know you'll need to set up your events and dashboards, but parsing through Google's support content is *exhausting* and frankly, hella boring.
You just need to get it done, and know your data is structured correctly.
Instead of procrastinating, and then trying to tackle it on your own, let expert instructor Sam Tomlinson guide you through it.
You’ll learn how Google Analytics 4 works, and what’s changed since Universal (spoilers, a lot!).
You’ll learn how to structure your data, choose what to track, and set up your events with the guidance of an analytics expert.
You’ll leave with your dashboards set up correctly the first time so you can start tracking the things that matter.
As EVP of Warschwaski, Sam is one of the world’s leading authorities on the intersection of performance marketing, digital advertising, analytics and technology. He's an award-winning Instructor whose funny, straightforward style helps students grasp subjects that can otherwise be intimidating. Sam also teaches at NYU, John Hopkins, and Georgetown.
What is the Google Analytics 4 Data Model and how does it work?
Building your data strategy so you know what you need to track
How to set up the GA4 data stream
Configuring your settings in GA4 so you see the right data
Mapping your events in GA4
How to set up and track your events in GA4
Setting up your conversions so you have full insight into what your customers are doing
How to answer questions for your organization using GA4 data
How to set up your dashboards in GA4
Introduction to Google Tag Manager
How to use Google Tag Manager
Study hall and guided execution
Received a pay raise after completing Growclass
Students seeking new roles found them after taking the program
Surveyed say Growclass helped them advance their career
“I now feel confident in my abilities."
Growclass is hands down the best crash course into growth marketing. As someone who doesn't have experience in growth, I was nervous to attend this program. I quickly overcame my self-doubt as soon as I joined my first class. I now feel confident in my abilities to test and run marketing campaigns. The attention to detail is unparalleled. I cannot recommend Growclass more.
If you’re an intermediate-level marketer looking to tackle new growth channels, a traditional marketer ready to pivot, or an executive leader or founder wanting to refresh your skills and build high-performing teams—you’re in the right place.
Class will run for three weeks on Tuesday and Thursday afternoons from 1- 2pm EST. The live sessions will give you lots of opportunities to ask questions, and see examples!
All sessions will be recorded and available for a full year. This is an introductory sprint designed to get you up to speed on GA4 quickly so you can understand how GA4 works, migrate your data, and set up basic tracking dashboards. By signing up for this course, you’ll also get access to the Growclass membership for a full year.
This course is built to get you everything you need to move over to GA4. We built it specifically to help:
- Folks who are new to GA4 and want to learn how to setup GA4 successfully
- Folks who have set up their GA4 property, but want to sense check that they have done everything correctly
- Folks who feel lost with the user interface and want to get build their confidence in using the reporting interface
- People who want to see use cases to inspire their own data collection and reporting opportunities within GA4
The live sessions are 1 hour long twice a week, so you will need to block that in your calendar.
Additionally, we recommend setting aside another two hours over the week to dig into your GA4 account or demo account to apply your learnings. It's hard to carve out time for homework, so there is also time set aside in Week 3 for guided study hall. This is dedicated work time where you can set up your GA4 account, have your questions answered, and get real-time feedback from the Instructor.
If you're already deep into GA4, this course isn't built for you. This course was not built for:
- Folks who are already comfortable with GA4, understand the data model, and are confident with their data collection
- Folks who are looking for advanced GA4 training