Learn how to get into the heads of your most valuable customers so when they see your ads, landing pages and emails they’ll think “hey, they’re talking just to me,” and convert.
Most of us go way too broad with our customer demographic—and try speaking to every segment we think we can serve in our copy and ads. Get crystal clear about your ideal customer and unlock the leanest ways to convert them.
"What I go back to, over and over and over again, is customer psychology, lifecycle and empathy. It’s critical to my work."
Customer Psychology is a self-paced course, so there is no need to wait. You can start the course today.
You’re a freelancer struggling to connect with your target audience
You’re a marketer trying to optimize every stage of your funnel
You’re a small business owner trying to discover new growth opportunities, how to position your offering, and which channels to focus on
Sarah Stockdale is the Founder of Growclass, the Host of The Growth Effect, and the Author of We Need To Talk About This, and guest tech expert on the CBC and CTV. But first, she’s a conversion copywriter with over 12 years of experience. Sarah has helped hundreds of companies of all sizes, from startups, e-commerce companies, to large enterprises, write high converting landing pages, ads, and email funnels.
A customer-focused growth strategy is a powerful growth strategy. Learn why customer happiness is a key channel for growth, what customer integration is and how you can employ it in your business.
We're going to talk to some strangers. Talking to your customers or prospective customers is the best way to discover new growth opportunities, how to position your offering, and which channels to focus your efforts on.
Learn how to create your user persona—a fictionalized description of your ideal target customer based on the research and evidence you’ve collected from your interviews, and the data you’ve collected through your product.
Go through what a day in the life map is and why it’s important to your growth strategy. We’ll guide you step-by-step through creating this document and how to implement it into your growth strategy.
If you spend at least one hour a day on your course, it should take between two to four weeks to complete. But we know you’re busy, which is why we unlock the entire course for you at once: so you can jump ahead to whatever you need to learn most and pick up the rest anytime during your year-long access.
Well, first and most importantly, you will have just invested in both your personal and professional growth. We're already congratulating you on just thinking about it.
You'll receive a welcome email from us with your course credentials. You'll log in to see both your on-demand course and the resource hub.
From here on forward, you'll get access to our resource hub of templates and class recordings, invites to our live workshops, member-preferred pricing to new courses and more.
Yes! You’ll still be able to join the full 6 week Growth Marketing certification if you’d like to have the cohort experience. If you decide to enroll in this self-paced course today, keep an eye on your inbox and we'll let you know how you can level up to a full certification.
Oh and if you choose to take a self-paced course now, you’ll have the opportunity to level up to the Full Certification at a much discounted rate.
If you're a busy marketer who is looking to upskill in a growth specialty, you've found yourself in the right place. This course is designed to be self-paced and with one year access to both course content and resources, you have the flexibility to set your own schedule.
You’ve optimized every stage of your funnel, but your ads, landing pages and sales emails won’t convert.
…because it’s possible you’re still talking to the wrong person.
Most of us go way too broad with our customer demographic—and try speaking to every segment we think we can serve in our copy and ads.
We get it. Who doesn’t want a big piece of the pie? But when you try speaking to everyone, you’re actually speaking to no one.
By getting specific, you’ll start connecting with people who want what you’re selling.
Instead of guessing who your ideal customer is, you’ll start talking to them: discovering new growth opportunities, how to position your offering, and which channels to focus on to ping those sales.
With our practical lessons, templates and toolkits you’ll have everything you need to get into the heads of your most valuable customers right away + guidance from experts who’ve been where you are, and want to see you succeed.
And no, we don’t mean with a user persona for moms with 2.5 kids (because wtf is half a kid?). Learn how to get into the heads of your most valuable customers so when they see your ads, read your landing pages and subscribe to your emails they’ll think “hey, they’re talking just to me,” and convert.